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Bank product advertisement putting method, device and system

An advertising and banking technology, applied in marketing, instrumentation, commerce, etc., can solve the problems of single and inefficient advertising of banking products, unable to achieve accurate advertising of banking products, etc., and achieve the effect of accurate advertising

Inactive Publication Date: 2019-04-19
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention is used to solve the defects of single and inefficient playback form of existing bank product advertisements and the inability to realize accurate delivery of bank product advertisements

Method used

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  • Bank product advertisement putting method, device and system
  • Bank product advertisement putting method, device and system
  • Bank product advertisement putting method, device and system

Examples

Experimental program
Comparison scheme
Effect test

other Embodiment approach

[0064] In other implementations, if the purchase coefficient reflects the customer's willingness and strength to purchase bank products, the process of determining the purchase coefficient of each customer for each bank product according to the historical purchase data of each customer includes:

[0065] 3.2.1) Through the above steps 3.1.1) to 3.1.4), the first purchase coefficient of each customer for each bank product is obtained;

[0066] 3.2.2) Classify the customers in the customer collection (during specific implementation, the customers in the customer collection can be classified according to the economic situation of the customer, such as wages, deposits, etc.), determine the number of customers N of the customer classification i i ; For each bank product j, determine the number n of customers who purchase the bank product in customer category i i,j ;Number of customers who purchase bank product j in customer category i i,j Divide by the number of customers N in cus...

other Embodiment approach

[0126] In other embodiments, the specific process of advertisement delivery includes: the advertisement selection module 830 sends the bank product advertisements to be placed and the resources occupied by the target banks in the predetermined area to the advertisement delivery module 840, and the advertisement delivery module 840 sends the advertisements to the advertisement delivery module 840 according to the target banks in the predetermined area. The bank product advertisement to be placed by the bank obtains the corresponding bank product advertisement content from the advertisement library module 820, and places the corresponding bank product advertisement content according to the resources occupied by the bank product advertisement to be placed.

[0127] In some embodiments of the present invention, a computer device is also provided, including a memory, a processor, and a computer program stored on the memory and operable on the processor. The method of placing adverti...

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Abstract

The invention provides a bank product advertisement putting method, device and system, and the method comprises the steps: obtaining a client set of a target bank in a predetermined area and the available money amount of each client in the client set; Determining a purchase coefficient of each client for each bank product in the client set; Estimating the potential transaction amount of each bankproduct according to the available amount of each client and the purchase coefficient of each client for each bank product; Determining to-be-released bank product advertisements and occupied resources of the to-be-released bank product advertisements of the target bank in the predetermined area according to the potential transaction funds of the bank products; And advertisement putting is carriedout according to the to-be-put bank product advertisement of the target bank in the predetermined area and the resources occupied by the advertisement. The method can effectively overcome the defectsthat an existing bank advertisement putting mode is single and poor in pertinence, bank product advertisements for improving the target bank transaction amount are dynamically put in target banks indifferent areas, and accurate putting of the bank product advertisements is achieved.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and in particular relates to a method, device and system for advertisement placement of bank products. Background technique [0002] In order to promote bank products, bank self-service equipment and electronic displays at bank outlets will display bank product advertisements, but the existing bank self-service equipment and electronic displays at bank outlets only support circular swiping to play bank product advertisements. The recommended bank products are single and the advertisements are repeated. No change, this form of advertising playback is single and inefficient, and cannot achieve accurate placement of bank product advertisements. Contents of the invention [0003] The invention is used to solve the defects of single and inefficient broadcasting form of the existing bank product advertisements and the inability to realize accurate delivery of bank product advertisements. [00...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q40/06
CPCG06Q30/0269G06Q30/0254G06Q30/0268G06Q40/06
Inventor 朱江波
Owner BANK OF CHINA