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Financial product pushing method, device and equipment based on big data and storage medium

A big data and product technology, applied in the field of data processing, can solve the problems of financial products that do not meet the actual needs of customers, and achieve the effect of increasing the purchase rate

Pending Publication Date: 2019-04-23
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to propose a method, device, device and storage medium for pushing wealth management products based on big data, aiming to solve the technical problem that the wealth management products pushed in the prior art do not meet the actual needs of customers

Method used

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  • Financial product pushing method, device and equipment based on big data and storage medium
  • Financial product pushing method, device and equipment based on big data and storage medium
  • Financial product pushing method, device and equipment based on big data and storage medium

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Embodiment Construction

[0036] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0037] refer to figure 1 , figure 1 It is a schematic diagram of the device structure of the hardware operating environment involved in the solution of the embodiment of the present invention.

[0038] Such as figure 1 As shown, the device may include: a processor 1001 , such as a CPU, a communication bus 1002 , a user interface 1003 , a network interface 1004 , and a memory 1005 . Wherein, the communication bus 1002 is used to realize connection and communication between these components. The user interface 1003 may include a display screen (Display) and an input unit such as a button, and the optional user interface 1003 may also include a standard wired interface and a wireless interface. Optionally, the network interface 1004 may include a standard wired interface and a wireless interface (such as a WI-FI inte...

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Abstract

The invention discloses a financial product pushing method, device and equipment based on big data and a storage medium. The method comprises the steps of obtaining personal information of a client tobe pushed; classifying the clients to be pushed according to the personal information, and determining the risk level borne by the clients to be pushed; and searching a target financial product in apreset relation mapping table according to the risk level, and pushing the target financial product in a preset form. According to the invention, the personal information of the client is acquired, and the client is classified through the personal information, so that the risk bearing level of the client is determined, and the corresponding financial product is pushed according to the risk level,thereby enabling the pushed financial product to better meet the actual demand of the client, and improving the purchase rate of the financial product.

Description

technical field [0001] The present invention relates to the technical field of data processing, and in particular to a method, device, equipment and storage medium for pushing wealth management products based on big data. Background technique [0002] Facing the rapid development of financial business today, various wealth management products are launched every day. When faced with these wealth management products, the general recommendation process is to first fill in the information for the customer through the business personnel, and then fill in the information after the customer completes the information. After the information, the corresponding wealth management products are subjectively recommended based on the customer’s information. For example, based on the personal income information filled in by the customer to understand the customer’s economic status, and then recommend to the customer financial products that meet the customer’s economic status, but this method ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/06G06Q30/06G06F16/958
CPCG06Q30/0631G06Q40/06
Inventor 施恒
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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