The invention discloses an advertiser brand shaping and fusion media interaction demonstration system
A demonstration system and a technology for advertisers, which is applied in the field of advertiser branding and integrated media interaction demonstration systems, and can solve problems such as not getting brand advertisers
Pending Publication Date: 2019-05-31
致维科技(北京)有限公司
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The dissemination of new media information also has an important impact on brand building. Obviously, this point has not received enough attention from brand advertisers
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[0020] refer to figure 1 As shown, the overall plan of the brand subject of the present invention is as follows: The most fundamental appeal of the brand subject is to improve the brand image and value and obtain greater returns by transmitting information to the outside world ([1]). There are many media for brand advertisers to transmit information to the outside world. The media in the network environment include new media (news client, website, self-media, etc.) and advertising promotion. Communication through new media can be defined as soft communication ([2]), including public relations articles, soft articles, forum operations, etc.; through advertising, it can be defined as hard communication ([3]), the main way is to buy advertising space, Directly display advertising ideas containing brand information to network users; in addition, when transmitting information through various media, it will be supplemented with communication strategies ([4]). When brand information ...
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The invention discloses an advertiser brand shaping and fusion media interaction demonstration system. According to the technical scheme, the system comprises a brand main body image module, an advertisement propagation effect observation module and a new media propagation effect observation module, the brand main body image module is used for collecting external information on a network; each element is used for drawing a brand image; wherein the advertisement spreading effect observation module is used for observing an advertisement putting effect and instantly adjusting a putting method according to feedback of the putting effect, and the new media spreading effect observation module is used for docking main information release media, obtaining comments of the release information and other network interaction behaviors and adjusting a spreading strategy according to instant feedback. According to the invention, through the strategy energization of the fusion media and the propagation effect, the propagation strategy is continuously iterated and optimized to help the brand subject to gradually achieve the brand strategy.
Description
technical field [0001] The invention relates to an interactive demonstration system for advertiser brand shaping and fusion media. Background technique [0002] Information is shaping. It is through the media (new media, advertising) that the brand subject consciously or unconsciously transmits information to the outside world, in order to enhance the brand image and value and obtain greater returns. [0003] With the popularization of the mobile Internet, the channels for people to access information have changed a lot, and the way of information dissemination has also undergone profound changes. From one-way communication in the era of mass communication to multi-directional communication in the era of new media. Under the existing characteristics, everyone can become a creator and disseminator of information; and there are many new media. The uncontrollability of external information makes the process of "information shaping" extremely difficult. In contrast to the in...
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IPC IPC(8): G06Q30/02
Inventor 张伟磊刘伟
Owner 致维科技(北京)有限公司