Message pushing method and device based on geofence and readable storage medium

Abstract

The invention provides a message pushing method and device based on a geo-fence and a readable storage medium. The method comprises the steps of receiving a message pushing instruction for pushing a geo-fence message through a target APP; determining an active terminal corresponding to the target APP according to the message push instruction, the active terminal being a mobile terminal uploading active information through the target APP within a preset time period; determining a target area corresponding to the message pushing range according to the message pushing instruction, and determininga target active terminal located in the target area from the active terminals; and pushing the geo-fence message to the target active terminal according to the message pushing instruction, so that the target active terminal displays the geo-fence message through the target APP. According to the scheme, the accuracy of pushing the geo-fence message can be improved.

Description

Technical field [0001] The present invention relates to the field of communication technology, and in particular to a method, device and readable storage medium for pushing messages based on geofence. Background technique [0002] Geo-fencing (Geo-fencing) technology is a new application based on mobile location services (Location Based Service, LBS), which uses a virtual fence to enclose a virtual geographic boundary, so that when a mobile phone enters and leaves a geographic fence The mobile phone can receive automatic notifications and warnings when you are in the geographic area or when you are in the area. Based on geo-fencing technology, when the mobile phone enters a specific geographic area, it can push notifications, advertisements and other geo-fence messages to the user through a specific APP installed on the mobile phone to achieve accurate message push. [0003] At present, when a geofence message is pushed to a user through an APP based on geofencing technology, it i...

AI Technical Summary

Problems solved by technology

[0004] For the current method of pushing geo-fence messages to users based on geo-fence technology, since the latitude and longitude information uploaded by the APP on the mobile phone to the background server is the location of the mobile phone when the APP was last run, it will not be possible to update after the process of the APP is terminated. The latitude and longitude information of the location of the mobile phone is updated, so the latitude and longitude information stored on the background server may not match the actual location of the mobile phone. In this way, according to the latitude and longitude information stored on the background server, the geographical location is pushed to the mobile phone in the target geographic area. When receiving a geo-fence message, the mobile phone that receives the geo-fence message may not be located in the target geographic area, resulting in poor accuracy of pushing the geo-fence message

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