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A method and device for marketing products

A technology of product and unit time, applied in the field of communication, can solve the problem of low efficiency of marketing products, achieve the effect of expanding product influence and improving efficiency

Active Publication Date: 2021-12-07
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the purpose of this application is to provide a method and device for marketing products to solve the problem of low efficiency of marketing products in the prior art

Method used

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  • A method and device for marketing products
  • A method and device for marketing products
  • A method and device for marketing products

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Embodiment Construction

[0056] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without...

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Abstract

The invention discloses a method and device for marketing products. The method includes: obtaining a message data set communicated by a target group within a preset time period; according to the amount of message data contained in the message data set and the time corresponding to each message data According to the time stamp information and content information of each message data contained in the target unit time period, determine the corresponding topic of each target user within the target unit time period Initiation probability; from the message data included in the target unit time period, count the number of marks marked by each target user by the preset identifier; based on the synthetic active value, topic initiation probability and mark amount of each target user, determine the The influence value of the target unit time period; the product is allocated to the target user with the highest influence value for marketing.

Description

technical field [0001] The present application relates to the communication field, in particular to a method and device for marketing products. Background technique [0002] With the continuous development of the Internet, people rely more and more on online communication. Therefore, there are more and more chat tools emerging one after another, and people can chat through chat tools at any time. In order to expand the influence of products, some merchants have discovered the market of chat tools and marketed products through online communication. [0003] In the existing technology, the marketing product is that the merchant appoints an agent, the agent establishes a chat group, and the agent promotes the product in the chat group. This product promotion method is unreasonable. If the agent appointed by the merchant is not active, It is not easy to start a topic in the chat group, resulting in a decrease in the efficiency of product marketing. Contents of the invention ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q50/00H04L12/58
CPCG06Q30/02G06Q50/01H04L51/52
Inventor 吴明平梁新敏陈羲吴明辉
Owner MIAOZHEN INFORMATION TECH CO LTD