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Method and device for determining resource values of promotion resources

A technology for determining methods and resources, applied in the network field, can solve problems such as low flexibility and low accuracy, and achieve the effect of improving flexibility and accuracy

Pending Publication Date: 2019-08-16
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for determining resource values ​​of promotional resources, which can be used to solve the problem of low flexibility and low accuracy in determining the resource values ​​of promotional resources existing in the related art

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  • Method and device for determining resource values of promotion resources
  • Method and device for determining resource values of promotion resources
  • Method and device for determining resource values of promotion resources

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Embodiment Construction

[0035] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0036] Before explaining and describing the embodiments of the present invention in detail, the application scenarios of the embodiments of the present invention will be described first.

[0037] The method for determining the resource value of the promotion resource provided by the embodiment of the present invention is applied to a scenario of determining the resource value required by the promotion resource of the delivered promotion information. For example, in an actual application, before delivering target promotion information, the user may first select a promotion resource that matches the promotion information, and the selected promotion resource is a promotion resource for the promotion information. Afterwards, the user can c...

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Abstract

The invention discloses a method and device for determining resource values of promotion resources, and belongs to the technical field of networks. The method comprises the following steps: receivinga value consultation request for promotion resources of target promotion information, wherein the value consultation request comprises an expected directional condition, an expected reservation amountand expected promotion time; according to the value consultation request, the total inventory information of the target promotion resources within the expected promotion time and a target reservationrecord, determining the actual reservation amount of the promotion resources aiming at the target promotion information, and the real-time remaining inventory information and resource value distribution condition of the promotion resources corresponding to the expected directional condition; and determining a resource value of a promotion resource for the target promotion information according tothe actual reservation amount, the real-time remaining inventory information and the resource value distribution condition. According to the method and device for determining resource values of promotion resources, the value consultation service of the promotion resources can be provided for the user, and the accuracy of determining the resource values of the promotion resources is improved.

Description

technical field [0001] The invention relates to the field of network technologies, in particular to a method and device for determining resource values ​​of promotional resources. Background technique [0002] Promotion resources refer to the media used to display promotion information. With the rapid development of network technology, network media has gradually become a mainstream promotion resource. Promotional information refers to information that needs to be widely promoted to users, such as news, advertisements, or public service announcements. In practical applications, the promoter of the promotion information usually needs to transfer the resource value to the owner of the promotion resource in order to obtain the display qualification. During this process, the resource value of the promotion resource needs to be determined. [0003] Among related technologies, RTB (Real Time Bidding, real-time bidding) technology is mainly used for information promotion. RTB tech...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06Q30/0251G06F16/9535
Inventor 徐澜朱匡一陈敏朱海文江志张弘
Owner TENCENT TECH (SHENZHEN) CO LTD