Method, device and equipment for mining potential customers and readable storage medium

A potential and customer-friendly technology, applied in the computer field, can solve the problem of high customer acquisition costs on lending platforms, achieve the effect of reducing customer acquisition costs and improving accuracy

Active Publication Date: 2019-09-06
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a method, device, equipment and readable storage medium for mining potential customers, aiming to solve the technical problem of high customer acquisition cost of lending platforms in the prior art

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  • Method, device and equipment for mining potential customers and readable storage medium
  • Method, device and equipment for mining potential customers and readable storage medium
  • Method, device and equipment for mining potential customers and readable storage medium

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Embodiment Construction

[0022] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described The embodiments are only some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0023] At present, when lending platforms obtain customer resources, they usually promote them by placing advertisements in the media or carrying out promotion activities offline. Since these promotion methods are directly facing the public, they need to invest a lot of money, so there are Technical issues with high customer acquisition costs...

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Abstract

The invention discloses a method, device and equipment for mining potential customers and a readable storage medium. The method comprises the following steps: determining a demand reference value between users according to a preset threshold value, then calculating the potential click frequency of each user on an appointed lending platform according to the demand reference value between the users,determining the demand degree of each user on the appointed lending platform according to the potential click frequency, and determining the user with the demand degree greater than the preset threshold value as a potential client. Compared with the prior art, customers having requirements on the lending platform can be mined from the social network according to the interaction records of the users, so that advertisements can be directionally released to the users having requirements, the accuracy of advertisement release is improved, and the customer acquisition cost of the lending platformcan be effectively reduced.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method, device, equipment and readable storage medium for mining potential customers. Background technique [0002] With the rapid growth of social economy, great changes have taken place in people's consumption patterns, and the proportion of personal loan business in consumers' life is increasing. [0003] At present, in order to improve performance, lending platforms usually need to obtain more customer resources through certain promotion methods. Common promotion methods include advertising in the media and carrying out promotion activities offline. Although the above-mentioned promotion methods can still obtain some customers after investing a large amount of funds, because they are launched to the public and the number of customers obtained is limited, the cost of obtaining each customer is relatively high. Contents of the invention [0004] The main purpose ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q40/02
CPCG06Q30/0201G06Q40/03Y02D10/00
Inventor 黄引刚
Owner TENCENT TECH (SHENZHEN) CO LTD
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