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Vehicle-mounted advertising system

A technology for advertising and advertising content, applied in the field of advertising systems, can solve the problems of unpredictable whether users are listening, uncertain advertisements, and inability to flexibly adjust content, etc., to achieve the effects of improving advertising effects, increasing income, and reducing fares

Pending Publication Date: 2019-09-06
山东考特网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing technology has a uniform playback effect across the country, and cannot flexibly adjust the content according to the region, let alone provide personalized programs and sound advertisements based on the user's behavior habits, and cannot determine whether the user is listening to the advertisement, so the effect cannot be predicted , and you cannot directly purchase related advertising products after listening

Method used

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  • Vehicle-mounted advertising system
  • Vehicle-mounted advertising system
  • Vehicle-mounted advertising system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0023] Such as figure 1 , 2 The vehicle advertising system shown includes a meter 1, a server 2 and a client 3 connected by communication, and the meter 1 is set in a taxi and is used for advertising and pricing, specifically, the pricing includes fare pricing and advertising Fee pricing, that is, the car owner and users will generate corresponding fees when they listen to or watch advertisements during the taxi ride process. This fee is used to offset the taxi fare, thereby improving the advertising effect, increasing the driver's income, and reducing the user's fare at the same time; The server 2 is used to store and update advertisement materials, making it convenient for users to select advertisements they are interested in, and can play advertisements in a personalized manner according to user behavior, so that everyone can hear different broadcast contents; the client 3 is used to take taxis and display advertisement contents Specifically, the advertisement content incl...

Embodiment 2

[0027] This embodiment is further optimized on the basis of embodiment 1, as image 3 As shown, a voice recognition module 7 for recognizing voice advertisements and voice commands is also installed in the meter 1, for example, through the voice recognition module 7, it is recognized whether an advertisement is placed in the process of taking a taxi, so as to prevent the driver and the user from blocking the advertisement for invalid listening ; When the user hears a suitable advertisement or content, he can directly exhale words such as "I want to buy", and when the speech recognition module 7 recognizes the relevant purchase words, he can directly trigger the addition of the goods to the shopping cart through the client 3, which ensures that the merchants can place advertisements. effectiveness.

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PUM

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Abstract

The invention relates to a vehicle-mounted advertising system, which belongs to the technical field of advertising systems and comprises a fee register, a server and a client which are in communication connection. The fee register is arranged in a taxi and used for advertising and pricing; the server is used for storing and updating advertisement data; the client is used for taxi taking and advertisement content display; according to the invention, the processor, the Internet of Things card, the voice module and the voice recognition module are installed in the taximeter and cooperate with theserver and the client to realize an advertisement dividing function, so that the income of a driver can be increased, the vehicle fee of a user can be reduced, the user can be helped to hear a desired commodity and purchase the commodity in time, and the advertisement effect of an advertiser is improved.

Description

technical field [0001] The invention relates to the technical field of advertising systems, in particular to a vehicle advertising system. Background technique [0002] Car advertising is a service project that focuses on enriching the entertainment and cultural life in the car, supplemented by advertising. The current advertising method is that advertisers place advertisements on radio stations and promote them through radio stations. [0003] The existing technology has a uniform playback effect across the country, and cannot flexibly adjust the content according to the region, let alone provide personalized programs and sound advertisements based on the user's behavior habits, and cannot determine whether the user is listening to the advertisement, so the effect cannot be predicted , After listening to it, it is also impossible to directly purchase related advertising products. The present invention will solve such problems, provide users with richer and personalized con...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q50/30
CPCG06Q30/0265G06Q30/0273G06Q30/0283G06Q50/40
Inventor 何臻刘晓丹李孔顺
Owner 山东考特网络科技有限公司