Effect data generation method and device based on OTT video service

Abstract

The embodiment of the invention discloses an effect data generation method based on an OTT service, and the method comprises the steps: receiving an OTT video service playing request which carries a target OTT equipment identifier, wherein the target OTT equipment identifier and target OTT equipment have a unique corresponding relation; determining at least one mobile terminal identifier corresponding to the target OTT device identifier according to the device information mapping relationship, wherein the device information mapping relationship comprises a corresponding relationship between the OTT device identifier and the mobile terminal identifier; and generating effect data of the target OTT device according to the at least one mobile terminal identifier. The embodiment of the invention also discloses an OTT device and a server. According to the embodiment of the invention, the at least one mobile terminal associated with the OTT equipment can be determined by utilizing the pre-obtained equipment information mapping relationship, so that the click or purchase effect data related to the mobile terminal can be generated, and an advertiser can know the value of putting the OTT video advertisement.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for generating effect data based on an OTT video service. Background technique [0002] In recent years, an Over The Top (OTT) video service carried on the Internet has developed rapidly. This video service is also called an OTT video, which refers to an Internet-based video service. Today, the OTT large-screen industry has gathered 100 million terminals and 300 million users at the user level. Advertising companies, marketing companies, and application service agencies that focus on the realization of OTT large-screen businesses have joined in, forming a complete OTT large-screen ecosystem. . [0003] At present, the video advertising platform broadcasts the OTT video advertisements purchased by the advertisers. After the broadcast period ends, the effective exposure data is counted and a report is made to the advertiser to close the case. Among them, t...

AI Technical Summary

Problems solved by technology

[0004] However, due to policy regulations, OTT devices cannot have browsers, nor are any media allowed to access the Internet, so video advertisements played on OTT devices can only form effective exposure data, and cannot form click or purchase effect data, resulting in advertising It is difficult for owners to know the value of OTT video advertising

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