Product combination recommendation method and device, computer device and storage medium
A product combination and recommendation method technology, applied in the field of big data, can solve the problems of incomplete portfolio investment strategy and user convenience
Pending Publication Date: 2019-09-10
PING AN TECH (SHENZHEN) CO LTD
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[0005] Based on this, it is necessary to provide a product combination recommendation method, device, computer equipment and storage medium for the problem that the traditional financial product analysis scheme is not perfect in the portfolio investment strategy and cannot bring convenience to users.
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[0059] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.
[0060]The product combination recommendation method provided in this application can be applied to such as figure 1 shown in the application environment. Wherein, the terminal 102 communicates with the server 104 through the network. When the server 104 receives the user's wealth management product recommendation request sent by the terminal 102, it receives the user's wealth management product recommendation request, obtains user information and wealth management product information, extracts the behavior characteristic data carried in the user information, and inputs th...
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The invention relates to the technical field of big data, and provides a product combination recommendation method and device, a computer device and a storage medium. The method comprises the steps offirstly, based on a trained neural network model, obtaining the financial product preference data of the user according to the user behavior characteristic data; and according to the information of the financial product and a mature Markov mean variance model, and drawing the effective frontier curves, so that the optimal financial product combination, namely the effective financial product combination set, can be obtained under the condition that the expected yield of the financial product combination is met, the financial product combination is recommended to the user by combining the userfinancial preference data and the effective financial product combination set, the targeted suggestions can be provided for the user in the aspect of financial product combination strategies, and theconvenience is brought.
Description
technical field [0001] The present application relates to the technical field of big data, in particular to a product combination recommendation method, device, computer equipment and storage medium. Background technique [0002] At present, my country's market economy continues to develop steadily, and the investment and wealth management business is gradually rising, which has become a common way of life. For ordinary users, due to the lack of professional financial background, investment in financial products often requires the help of professionals in the field of financial analysis or professional financial analysis software for investment guidance and planning. [0003] As a result, in the current investment market, financial product analysis software that provides users with a variety of financial product consulting functions has emerged. This type of financial analysis software is mainly for individual or corporate users to formulate investment plans and make financi...
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Login to View More IPC IPC(8): G06Q30/06G06N3/04G06N3/08G06Q40/06
CPCG06Q30/0631G06Q40/06G06N3/04G06N3/08
Inventor 马万里甘瑞华叶丽娜杨明
Owner PING AN TECH (SHENZHEN) CO LTD