Age-based advertisement pushing method and device, equipment and storage medium
An advertising push and advertising technology, applied in the information field, can solve the problem of mismatch between advertisement push and recipients, and achieve the effect of solving the mismatch with recipients
Pending Publication Date: 2019-10-08
ONE CONNECT SMART TECH CO LTD SHENZHEN
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Problems solved by technology
[0004] Embodiments of the present invention provide an age-based advertisement push method, device, device, and storage medium to solve the problem of mismatch between existing advertisement push and recipients
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[0045] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0046] The age-based advertisement pushing method provided by this embodiment will be described in detail below. In this embodiment, the advertisement pushing method is applied to a system composed of a front-end device and a cloud server, and the front-end device can communicate with the cloud server. The front-end equipment includes, but is not limited to, smart phones, tablet computers, game consoles, televisions, computers, and LED display screens,...
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The invention discloses an age-based advertisement pushing method and device, equipment and a storage medium. The age-based advertisement pushing method comprises the steps: obtaining the video frameinformation collected by front-end equipment through a camera, wherein the video frame information comprises the head portrait information of a user; performing face detection on the video frame information to obtain face features in the video frame information; inputting the facial features as input into a preset deep learning model, and identifying the facial features through the deep learning model to obtain age information of the user; obtaining the age information, and obtaining a corresponding audio and video advertisement according to the age information; and sending the audio and videoadvertisement to front-end equipment, so that the front-end equipment receives and plays the audio and video advertisement. According to the invention, the age-based advertisement pushing is realized, and the problem that the advertisement pushing is not matched with a receiver is effectively solved.
Description
technical field [0001] The present invention relates to the field of information technology, in particular to an age-based advertisement pushing method, device, equipment and storage medium. Background technique [0002] The wide application of big data technology makes it a key supporting technology to lead technological progress in many industries and promote profit growth, especially in advertising push. However, the existing advertising push methods are mainly through interspersed pushes in videos, games, and TV dramas. The content pushed is arbitrary, and there are situations where the content of the advertisements pushed does not match the recipients, such as pushing car advertisements, tobacco advertisements, real estate sales advertisements, etc. to minors, which will not only make minors grow incorrect Consumer awareness will seriously affect the healthy growth of minors. At present, the undifferentiated advertising blocking method is mainly used. However, this me...
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IPC IPC(8): G06Q30/02G06K9/00H04L29/08
CPCG06Q30/0271G06V40/178G06V40/172G06V20/41H04L67/55
Inventor 陈步青
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN