Target user terminal identification method and device, storage medium and computer equipment
A user terminal and terminal identification technology, applied in the information field, can solve the problems of inaccurate identification of the user terminal at the store and low identification accuracy of the user terminal at the store.
Active Publication Date: 2019-10-15
KOUBEI SHANGHAI INFORMATION TECH CO LTD
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However, there is a high probability that users will use offline payment after arriving at the store, such as cash payment, POS machine credit card payment, etc. In-store user terminals will cause inaccurate identification of in-store user terminals in offline stores, resulting in low recognition accuracy of in-store user terminals in offline stores
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[0065] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0066] As mentioned in the background technology, at present, the user terminal of the offline store is usually identified according to the online payment situation of the offline store. user terminal. However, there is a high probability that users will use offline payment after arriving at the store, such as cash payment, POS machine payment, etc. In-store user terminals will cause inaccurate identification of in-store user term...
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The invention discloses a target user terminal identification method and device, a storage medium and computer equipment, relates to the technical field of information, and mainly aims to ensure accurate identification of a store user terminal and further improve the identification accuracy of the store user terminal. The method comprises the following steps: acquiring user positioning log information, a surrounding area range of a store center position of an offline store and a stay duration; analyzing the user positioning log information to obtain each user terminal within the range of the surrounding area, wherein the stay duration of each user terminal conforms to the stay duration; performing clustering processing on the three-dimensional position points of each user terminal, and determining a store outer frame of an offline store by utilizing the three-dimensional position points in the cluster of which the density meets a preset density condition; and determining the user terminal which corresponds to the three-dimensional position point and is located in the store outer frame as an arrival user terminal of the offline store. The method is suitable for identifying the target user terminal.
Description
technical field [0001] The present invention relates to the field of information technology, in particular to a target user terminal identification method, device, storage medium and computer equipment. Background technique [0002] In recent years, in order to evaluate the popularity of offline stores, determine the priority of offline stores, and the effect of advertising in offline stores, etc., it is usually necessary to identify the user terminals of offline stores. [0003] At present, the user terminal of the offline store is usually identified according to the online payment situation of the offline store, that is, if the user terminal is paid online, the user terminal is determined as the user terminal of the offline store. However, there is a high probability that users will use offline payment after arriving at the store, such as cash payment, POS machine credit card payment, etc. In-store user terminals will cause inaccurate identification of in-store user termi...
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Login to View More IPC IPC(8): H04W4/021H04W4/35G06F16/2458G06F16/29G06Q30/02
CPCG06Q30/0201G06F16/2465G06F16/29H04W4/021H04W4/35
Inventor 沈晶晶陈立周怡孜郝鹏其他发明人请求不公开姓名
Owner KOUBEI SHANGHAI INFORMATION TECH CO LTD