Construction method of full-life-cycle management promotion platform capable of being flexibly expanded

Abstract

The invention discloses a construction method of a full-life-cycle management promotion platform capable of being flexibly expanded, and relates to the technical field of network promotion platforms.The construction method comprises the following steps: splitting promotion activity atom functions; arranging an independent activity extension domain in the promotion platform; the promotion platformproviding standard REST API service for the outside at the same time; the promotion service of an external system can be flexibly accessed; in a business dynamic expansion layer of the promotion platform, using external resources as promotion resources to be combined with internal atomic services to form a new promotion activity. Meanwhile, complete promotion activities can be output to the outside. The promotion activities can be conveniently grafted to an external business system, activity is managed in a full life cycle manner, and promotion tools carry out bottom-layer atomic service splitting, expansion is flexible, a full life cycle management process from activity establishment, operation to end is established, and real-time viewing and monitoring of activity participation conditions and resource consumption conditions are realized.

Description

Technical field [0001] The invention relates to a method for constructing a full life cycle management promotion platform that can be flexibly expanded, in particular to the technical field of network promotion platforms. Background technique [0002] The construction of the existing promotion platform generally adopts the mode of constructing individual activities one by one. In order to avoid mutual influence between activities, each activity is built independently. Only when the final promotion resource processing is needed, a unified resource processing service is called, such as Coupon issuance, deduction and use, settlement of commodity prices, etc. In this construction method, whenever there is a demand for a new activity, the new activity needs to re-do the full amount of coding and development based on the business demand, and it is necessary to redefine the implanted monitoring code according to the monitoring requirements of the activity to connect to the monitoring pl...

AI Technical Summary

Problems solved by technology

With this construction method, whenever there is a need for a new activity, the new activity needs to be re-do a full amount of coding development based on the business requirements, and it is necessary to redefine the implanted monitoring code according to the monitoring requirements of the activity to connect to the monitoring platform for activity operation monitoring, activity and activity The mutually exclusive or symbiotic relationship between them cannot be flexibly configured, and additional coding control is required

[0003] The main disadvantage of the independent development model for a single activity mentioned in the above technology is that the promotion platform has poor flexibility and consumes a lot of resources: the development of each activity needs to be recoded and tested before it can be released and launched, which cannot meet the needs of fast-paced promotional activities; Mutually exclusive or symbiotic relationships between activities cannot be flexibly configured, and external promotional resources cannot be quickly accessed to handle internal and external relations. Individual and repeated coding development is required for each activity, which takes a long time and easily leads to code instability and property loss; When it is necessary to monitor the effect of activities, because the independently developed activity plans are usually various, it is impossible to carry out unified monitoring and modeling, and the monitoring and development of a single activity is difficult, so it is often only concerned with the running results of the activity, and lacks the full life cycle from the creation of the activity to the settlement monitor

Images