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Automatic advertisement pushing method for e-commerce website

An e-commerce website and advertisement push technology, which is applied in the field of automatic advertisement push of e-commerce websites, can solve problems such as poor advertisement display effect and waste of resources, and achieve the effect of improving purchasing ability, facilitating customers, and increasing interest

Inactive Publication Date: 2019-10-22
CHENGDU MEIMEICHEN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide an automated advertisement push method for an e-commerce website, which can effectively solve the above-mentioned waste of resources and the shortcomings of extremely poor advertisement display effect

Method used

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  • Automatic advertisement pushing method for e-commerce website
  • Automatic advertisement pushing method for e-commerce website

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] Such as Figure 1 to Figure 2 As shown, an automated advertisement push method for an e-commerce website, the method includes steps:

[0028] 1) The electronic website identifies the customer's access information, including identifying the basic information of the customer, historical access records, items purchased in the shopping cart, etc.

[0029] 2) Monitor the customer's mouse on the website details page and the time it stays on the page through the website;

[0030] 3) Push different advertisements according to the time the customer's mouse stays on the website details page;

[0031] 4) The electronic website records and feedbacks whether the customer has browsed the pushed advertisement;

[0032] 5) When the customer visits the electronic website again, the advertisement with the longest browsing time in the record is pushed preferentially.

[0033] The push method in steps 2)-3) includes: the time when the customer mouse stays on the website details page is ...

Embodiment 2

[0036] Such as Figure 1 to Figure 2 As shown, an automated advertisement push method for an e-commerce website, the method includes steps:

[0037] 1) The electronic website identifies the customer's access information, including identifying the basic information of the customer, historical access records, items purchased in the shopping cart, etc.

[0038] 2) Monitor the customer's mouse on the website details page and the time it stays on the page through the website;

[0039] 3) Push different advertisements according to the time the customer's mouse stays on the website details page;

[0040] 4) The electronic website records and feedbacks whether the customer has browsed the pushed advertisement;

[0041] 5) When the customer visits the electronic website again, the advertisement with the longest browsing time in the record is pushed preferentially.

[0042] The push method in steps 2)-3) includes: when the customer's mouse stays on the website details page for T, the...

Embodiment 3

[0053] Such as Figure 1 to Figure 2 As shown, an automated advertisement push method for an e-commerce website, the method includes steps:

[0054] 1) The electronic website identifies the customer's access information, including identifying the basic information of the customer, historical access records, items purchased in the shopping cart, etc.

[0055]2) Monitor the customer's mouse on the website details page and the time it stays on the page through the website;

[0056] 3) Push different advertisements according to the time the customer's mouse stays on the website details page;

[0057] 4) The electronic website records and feedbacks whether the customer has browsed the pushed advertisement;

[0058] 5) When the customer visits the electronic website again, the advertisement with the longest browsing time in the record is pushed preferentially.

[0059] The push method in steps 2)-3) includes: the customer’s mouse stays on the website details page for T, then push...

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Abstract

The invention discloses an automatic advertisement pushing method for an e-commerce website. The method comprises the following steps: 1) identifying access information of a client by the e-commerce website; 2) monitoring the detail page of the website and the residence time of the mouse of the client on the page through the website; 3) pushing different advertisements according to the stay time of the mouse of the client on the website detail page; 4) the electronic website recording and feeding back whether the client browses the pushed advertisement or not; and 5) visiting the electronic website again by the client, and preferentially pushes the advertisement with the longest browsing time in the record. According to the method, the satisfaction degree of the client to the browsed commodity is judged by monitoring the stay time of the client on the website detail page mouse, so that the proper commodity advertisement is pushed to the client in time, the interest of the client to theadvertisement can be effectively improved, and the advertisement display efficiency is greatly improved.

Description

technical field [0001] The invention belongs to the technical field of electronic commerce, and in particular relates to an automatic advertisement pushing method of an electronic commerce website. Background technique [0002] At present, with the development of Internet technology, in this era of fierce competition in e-commerce websites, and with the rapid increase in the demand for online shopping, not only the way people shop has changed, but also how people compare things and decide whether to buy or not. a big change. Owners of eCommerce websites find it difficult to attract the largest and high quality customers who can add value to their business and must rely on spending large sums of money on advertising. The existing advertising delivery method is a waste of resources, and there is no systematic method for effective advertising delivery. Now all customers are placed with the same advertisements, and advertisements cannot be selectively placed according to differ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0271G06Q30/0277
Inventor 徐源
Owner CHENGDU MEIMEICHEN TECH