Information pushing method and device, computer readable storage medium and computer device

A technology for information push and to-be-pushed, applied in the computer field, it can solve problems such as the inability to guarantee the quality of information to be pushed, and the inability to guarantee more exposure opportunities for high-quality information.

Pending Publication Date: 2019-11-22
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide an information push method and device for the existing technology that cannot guarantee the quality of the pushed i

Method used

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  • Information pushing method and device, computer readable storage medium and computer device
  • Information pushing method and device, computer readable storage medium and computer device
  • Information pushing method and device, computer readable storage medium and computer device

Examples

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Embodiment Construction

[0030] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0031] figure 1 It is an application environment diagram of the information push method in an embodiment. refer to figure 1 , the information push method is applied to an information push system. The information push system includes a terminal 110 and a server 120 . Terminal 110 and server 120 are connected via a network. The terminal 110 may specifically be a desktop terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the like. The server 120 can be implemented by an in...

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PUM

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Abstract

The invention relates to an information pushing method and device, a computer readable storage medium and a computer device, and the method comprises the steps: obtaining a content score correspondingto to-be-pushed information, and the content score being determined according to the historical behavior features of a historical user corresponding to the to-be-pushed information; screening out candidate information from the to-be-pushed information according to the corresponding content score; determining an initial estimated click rate corresponding to the candidate information; fusing the exposure level determined based on the content score of the candidate information with the initial estimated click rate to obtain an estimated click rate corresponding to the candidate information; andwhen the estimated click rate meets a pushing condition, pushing candidate information corresponding to the estimated click rate to the new user. According to the scheme provided by the invention, thecontent quality of the information pushed to the new user and the high-quality information can be ensured to obtain more exposure opportunities.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to an information push method, device, computer-readable storage medium and computer equipment. Background technique [0002] In the field of information push, the cold start scenario includes the cold start of new users. The cold start of a new user refers to how to push personalized information to the user without any behavioral data and user characteristics of the user. [0003] At present, for the cold start problem of new users, the common practice is to rank the information according to the popularity (such as the number of clicks) and push it to users at different times. However, since different users have different needs, this method is obviously limited. The nature of the content is relatively large, and it is impossible to guarantee the quality of the information pushed to new users, which reduces the reading experience of new users, and cannot guarantee t...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F16/906H04L29/08
CPCG06F16/9535G06F16/906H04L67/55
Inventor 李天浩
Owner TENCENT TECH (BEIJING) CO LTD
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