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User preference determination method and device, electronic equipment and storage medium

A determination method and user technology, applied in the field of big data, can solve problems such as inaccurate determination of user preferences, and achieve the effects of precise marketing, improved efficiency, and reduced human resource consumption

Pending Publication Date: 2019-11-22
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the present disclosure is to provide a user preference determination method and device, an electronic device, and a storage medium, so as to overcome at least to a certain extent the problem of inaccurate determination of user preference due to limitations and defects of related technologies

Method used

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  • User preference determination method and device, electronic equipment and storage medium
  • User preference determination method and device, electronic equipment and storage medium
  • User preference determination method and device, electronic equipment and storage medium

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Embodiment Construction

[0031] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or more of the specific details being omitted, or other methods, components, devices, steps, etc. may be adopted. In other instances, well-known technical solution...

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Abstract

The invention relates to a user preference determination method and device, electronic equipment and a storage medium, and relates to the technical field of big data. The user preference determinationmethod comprises the steps: obtaining user behavior data associated with various types of objects, and determining a label of a user for the preferences of the various types of objects based on the user behavior data, so as to construct a data set; according to the user behavior data in the data set and the determined label, generating sample data for the various purposes; training a machine learning model through the sample data corresponding to each category to obtain a classification probability value corresponding to each category; and determining the category preferred by the user according to the classification probability value corresponding to the category. According to the invention, the accuracy of user preference determination can be improved.

Description

technical field [0001] The present disclosure relates to the technical field of big data, and in particular, relates to a user preference determination method, a user preference determination device, electronic equipment, and a computer-readable storage medium. Background technique [0002] With the wide application of big data technology, precision marketing has become an important way for category merchants to carry out marketing activities in e-commerce business practice. A shopping platform attached to a large-traffic APP will generate a large amount of user behavior data. Mining user preference information from user behavior data and selecting multiple products that users are most interested in is the key technology for personalized recommendation. Among them, how to accurately label users according to their historical behavior is the basis and important basis for a personalized recommendation system. [0003] In related technologies, when mining user category preferen...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06N20/00G06K9/62
CPCG06Q30/0201G06F18/2413G06F18/214
Inventor 陆俊儒陈笑生杨小龙
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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