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Advertisement putting method and device

A technology for advertising and advertising clicks, applied in the field of advertising, which can solve the problems of frequent advertising and reduced user experience.

Pending Publication Date: 2019-11-29
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] In the prior art, in order to avoid too frequent advertisements, resulting in poor user experience, the number of advertisements is usually limited by manually setting the threshold of the advertisement delivery rate

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

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Experimental program
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Embodiment Construction

[0058] In order to make the purpose, technical solution and advantages of this specification clearer, the technical solution of this application will be clearly and completely described below in conjunction with specific embodiments of this specification and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0059] The technical solutions provided by various embodiments of the present application will be described in detail below in conjunction with the accompanying drawings.

[0060] figure 1 A process of placing advertisements provided by the embodiment of this specification may specifically include the following steps:

[0061] S102: For each service request re...

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PUM

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Abstract

The invention discloses an advertisement putting method and device. Firstly, by determining the result click rate corresponding to each service request received in a historical period and the advertisement click rate of each recalled advertisement corresponding to each service request, the characterization value of the interference of each recalled advertisement corresponding to each service request on the overall click rate is determined; and then, according to the determined characterization value, a plurality of specified advertisements are selected from the recalled advertisements so as todetermine the advertisement putting rate of the current period according to the number of the mood service requests received in the historical period and the number of the specified advertisements. And finally, advertisement putting is carried out according to the determined advertisement putting rate.

Description

technical field [0001] The present application relates to the field of advertising, and in particular to a method and device for advertising. Background technique [0002] Advertisement is to inform the general public of something. Commercial advertisement refers to the means by which enterprises disseminate product or service information to consumers or users through advertising media in a paid manner in order to promote goods or provide services. [0003] At present, some common platforms that provide services to users (such as e-commerce platforms, food delivery platforms, live broadcast platforms, video websites, etc.) will also undertake advertising business. After the platform undertakes the advertising business, in addition to returning the business execution results to the user according to the user's business request, it will also place additional advertisements to the user. Of course, since the delivered advertisement may not be highly relevant to the user's need...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0251
Inventor 史震程佳张腾
Owner BEIJING SANKUAI ONLINE TECH CO LTD