Click probability prediction method and device and page content recommendation method and device

A technology of page content and probability prediction, applied in the field of data processing, can solve problems such as inaccurate click probability prediction and achieve high accuracy

Active Publication Date: 2019-12-13
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Based on this, it is necessary to provide a method and device for predicting click probability, a method and device for recommending page content, a computer-readable storage medium and computer equipment for the technical problem of inaccurate click probability prediction

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  • Click probability prediction method and device and page content recommendation method and device
  • Click probability prediction method and device and page content recommendation method and device
  • Click probability prediction method and device and page content recommendation method and device

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Embodiment Construction

[0066] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0067] figure 1 It is an application environment diagram of a click probability prediction method in an embodiment. refer to figure 1 , the click probability prediction method can be applied to the page content recommendation system. The page content recommendation system includes a terminal 110 and a server 120 . Terminal 110 and server 120 are connected via a network. The terminal 110 may specifically be a desktop terminal or a mobile terminal, and the mobile terminal may specifically be at least one of a mobile phone, a tablet computer, a notebook computer, and the ...

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Abstract

The invention relates to a click probability prediction method and device and a page content recommendation method and device. The method comprises the steps of acquiring a heterogeneous graphd; selecting to-be-predicted user nodes from the user nodes of the heterogeneous graph, and selecting to-be-predicted content nodes from the content nodes of the heterogeneous graph; searching neighbor nodesof the to-be-predicted nodes in the heterogeneous graph according to node relation edges among the nodes in the heterogeneous graph; aggregating the node features of the neighbor nodes to the to-be-predicted node to obtain an aggregation feature vector of the to-be-predicted node; and predicting a click probability according to the respective aggregation feature vectors of the to-be-predicted usernode and the to-be-predicted content node. According to the scheme provided by the invention, the interested degree of the user on the page content can be more accurately reflected, and the page content recommended to the user based on the predicted click probability more conforms to the interest of the user.

Description

technical field [0001] The present application relates to the technical field of data processing, in particular to a click probability prediction method and device, a page content recommendation method and device, a computer-readable storage medium and a computer device. Background technique [0002] At present, with the development of Internet technology, more and more users browse video, pictures, articles, and other page content through web pages. In order to accurately recommend the page content that users are really interested in, it is necessary to predict the click probability of the user on the page content, and recommend the page content with a higher click probability to the user. [0003] In the traditional click probability prediction method, the click probability of the user clicking on the page content is mainly predicted based on the correlation between the user's personal characteristics and the content characteristics of the page content. [0004] However, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/958
CPCG06F16/9535G06F16/958
Inventor 郁振庭邹远航王亚龙
Owner TENCENT TECH (SHENZHEN) CO LTD
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