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A Big Data-Based Advertisement Promotion System

An advertising and big data technology, applied in advertising, data processing applications, geographic information databases, etc., can solve problems such as advertising and analysis

Active Publication Date: 2021-12-28
合肥常春藤移动科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the focus of this advertisement delivery system is how to place advertisements. It does not analyze network data and user needs to place advertisements, so as to obtain where and what kind of advertisements to place, because at this stage users use the Internet a lot and will Search engines are frequently used, but few systems use the search data of search engines to analyze whether users in a certain area are interested in the advertisements that advertisers want to place; at the same time, they can combine product sales data in offline areas to Comprehensive analysis of where to place ads; in order to realize this idea, a solution is now provided

Method used

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  • A Big Data-Based Advertisement Promotion System

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0062] like figure 1 As shown, a big data-based advertising promotion system includes a map library, an area division unit, a data integration unit, a location determination unit, a network data acquisition terminal, a data analysis unit, an action analysis unit, a controller, a display unit, a storage unit, delivery rule base and data upload unit;

[0063] Wherein, the map library stores the map data of the area to be placed, and the area division unit is used to divide the area to be placed, and the specific division rules are:

[0064] A: Get the map data of the area to be placed, set a rectangular area with a preset area, and cover the rectangular area with the area to be placed;

[0065] B: Divide the area to be released into several planning areas with equal areas, and mark the planning area as Gi, i=1...n;

[0066] The area division unit is used to transmit the planning area Gi to the data integration unit;

[0067] The data upload unit is used for the user to upload...

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Abstract

The invention discloses a big data-based advertising promotion system, which includes a map library, an area division unit, a data integration unit, a location determination unit, a network data acquisition terminal, a data analysis unit, an action analysis unit, a controller, a display unit, Storage unit, delivery rule library and data upload unit; the present invention calculates and obtains delivery values ​​corresponding to each planning area through characteristic area, characteristic times and corresponding sales volume of commodities of the same kind, and then utilizes delivery rules in delivery rule library Analyze the delivery value of each planning area, and get specific delivery suggestions for each planning area. How to place advertisements here, you can place a moderate number of advertisements in moderate delivery areas, and place most of the advertisements in high delivery areas; concentrate absolutely Most of the energy is placed on the most valuable area to avoid invalid delivery.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and relates to a big data-based advertisement placement analysis technology, in particular to a big data-based advertisement placement promotion system. Background technique [0002] The patent with the publication number CN107909387A discloses an advertisement delivery system and an advertisement delivery method. The advertisement delivery system includes vehicle-mounted electronic equipment, an advertisement terminal and a server. The advertisement delivery system generates an advertisement delivery request through the advertisement terminal, and the advertisement delivery request carries advertisement information, advertisement The server confirms the advertisement fee according to the advertisement placement area and the advertisement placement time. After the advertisement terminal payment is completed, the server controls the vehicle-mounted electronic equipment located in the advertis...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/9537G06F16/29
CPCG06Q30/0251G06Q30/0277G06F16/9537G06F16/29
Inventor 周海林
Owner 合肥常春藤移动科技有限公司
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