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Method, apparatus, and computer storage medium for aggregating device identifiers

A technology for aggregating devices and identifiers, applied in computer parts, computing, character and pattern recognition, etc., can solve the problems of inability to comprehensively analyze user behavior, reduce user experience, and inability to provide personalized services to achieve accurate personality The effect of personalized service

Active Publication Date: 2022-07-22
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This will cause the problem of device segmentation, making it impossible to comprehensively analyze user behavior, let alone provide real personalized services
For example, the IDFA1 identifier may change to IDFA2 ("clear all content and settings" in the iOS settings application), then if you receive both IDFA1 and IDFA2 at this time, when making recommendations to users, it will appear Repeated recommendation issues make users feel rebellious and reduce user experience

Method used

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  • Method, apparatus, and computer storage medium for aggregating device identifiers
  • Method, apparatus, and computer storage medium for aggregating device identifiers
  • Method, apparatus, and computer storage medium for aggregating device identifiers

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Embodiment Construction

[0055] In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be described in detail below with reference to the accompanying drawings and specific embodiments.

[0056]The terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a," "the," and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise.

[0057] It should be understood that the term "and / or" used in this document is only an association relationship to describe associated objects, indicating that there may be three kinds of relationships, for example, A and / or B, which may indicate that A exists alone, and A and B exist simultaneously. B, there are three cases of B alone. In addition, the c...

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PUM

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Abstract

The present invention provides a method, apparatus and computer storage medium for aggregating device identifiers, wherein the method includes: collecting a plurality of ID pairs from raw ID data, each ID pair including two associated IDs; and utilizing The connected graph aggregation algorithm aggregates the IDs in the plurality of ID pairs in the device ID graph to generate at least one connected graph. The method provided by the present invention aggregates multiple IDs on the same device, so as to identify the multiple IDs as the same physical device, so that more accurate personalized services can be recommended for users.

Description

【Technical field】 [0001] The present invention relates to the technical field of computer applications, and in particular, to a method, apparatus, device and computer storage medium for aggregating device identifiers. 【Background technique】 [0002] Internet service providers all over the world are currently turning to personalized services. At present, the main personalized service is to analyze the user's behavior, so as to realize the relevant business push. The most important operation in the collection of user behavior is to identify the user. At present, the identification of users is mainly based on a certain device identifier (eg IDFA, MAC address, hereinafter referred to as device ID), or an ID actively created by a service provider (server) to identify the user. When personalized recommendations are required for users, the server will identify users based on these scattered hardware IDs. [0003] There is a stability problem with device IDs or IDs created on the...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06G06Q50/10G06F16/901
CPCG06Q30/0631G06Q50/10G06F18/23
Inventor 刘玉娇惠盼
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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