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Method and device for controlling delivery channel based on monitoring delivery efficiency and electronic equipment

A channel and efficiency technology, applied in the computer field, can solve problems such as poor registration effect and achieve the effect of improving delivery effect

Pending Publication Date: 2020-01-03
上海淇玥信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The embodiment of this specification provides a method, device and electronic device for controlling delivery channels based on monitoring delivery efficiency to solve the problem of poor registration effect of existing delivery methods

Method used

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  • Method and device for controlling delivery channel based on monitoring delivery efficiency and electronic equipment
  • Method and device for controlling delivery channel based on monitoring delivery efficiency and electronic equipment
  • Method and device for controlling delivery channel based on monitoring delivery efficiency and electronic equipment

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Embodiment Construction

[0058] Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. However, example embodiments may be embodied in many forms, and this invention should not be construed as limited to the embodiments set forth herein. On the contrary, providing these exemplary embodiments can make the present invention more comprehensive and complete, and facilitate the full transfer of the inventive concept to those skilled in the art. The same reference numerals denote the same or similar elements, components or parts in the drawings, and thus their repeated descriptions will be omitted.

[0059] On the premise of conforming to the technical concept of the present invention, the features, structures, characteristics or other details described in a specific embodiment do not exclude that they can be combined in one or more other embodiments in a suitable manner.

[0060] In the description of the specific embodiments, the featu...

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Abstract

The invention provides a method for controlling a delivery channel based on monitoring of delivery efficiency. The registration conversion rate of each delivery channel is monitored; to describe the expectation of the delivery effect of each delivery channel by referring to the registration rate; thus, the registration conversion rate and the reference registration rate are combined; whether eachthrowing channel reaches an expected throwing effect or not can be monitored. The reference registration rates are set for the different delivery channels respectively, so that the delivery efficiencycan be used as a unified standard for evaluating the delivery effect of each delivery channel, the delivery channel of the target application can be controlled according to the delivery efficiency ofeach delivery channel, and the delivery effect is improved.

Description

technical field [0001] The present application relates to the field of computers, and in particular to a method, device and electronic equipment for controlling delivery channels based on monitoring delivery efficiency. Background technique [0002] After the application program is developed, it will be launched through various distribution channels, which can attract users, so that users can know the existence of the application program, and then perform operations such as downloading and registration, making the application program widely used. [0003] However, when launching an application, there will be various costs, such as (capital cost, time cost), etc., and different delivery channels may produce different delivery effects. Therefore, it is very important to choose an appropriate delivery method to optimize the delivery effect. . [0004] A conventional approach is to select a delivery channel for delivering a target application by analyzing various delivery chann...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277
Inventor 陈博刘禹彤
Owner 上海淇玥信息技术有限公司
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