Method and device for controlling delivery channel based on monitoring delivery efficiency and electronic equipment

Abstract

The invention provides a method for controlling a delivery channel based on monitoring of delivery efficiency. The registration conversion rate of each delivery channel is monitored; to describe the expectation of the delivery effect of each delivery channel by referring to the registration rate; thus, the registration conversion rate and the reference registration rate are combined; whether eachthrowing channel reaches an expected throwing effect or not can be monitored. The reference registration rates are set for the different delivery channels respectively, so that the delivery efficiencycan be used as a unified standard for evaluating the delivery effect of each delivery channel, the delivery channel of the target application can be controlled according to the delivery efficiency ofeach delivery channel, and the delivery effect is improved.

Description

technical field

[0001] The present application relates to the field of computers, and in particular to a method, device and electronic equipment for controlling delivery channels based on monitoring delivery efficiency. Background technique

[0002] After the application program is developed, it will be launched through various distribution channels, which can attract users, so that users can know the existence of the application program, and then perform operations such as downloading and registration, making the application program widely used.

[0003] However, when launching an application, there will be various costs, such as (capital cost, time cost), etc., and different delivery channels may produce different delivery effects. Therefore, it is very important to choose an appropriate delivery method to optimize the delivery effect. .

[0004] A conventional approach is to select a delivery channel for delivering a target application by analyzing various delivery chann...

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