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Advertising management method, device, electronic device and computer storage medium

An advertising delivery and management method technology, applied in computing, advertising, data processing applications, etc., can solve problems such as inability to take into account various advertising management issues, users unable to deliver advertising associations, lack of advertising, etc.

Active Publication Date: 2021-01-22
GUANGZHOU HUADUO NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, at this stage, due to the lack of unified multi-platform advertising delivery management, users cannot associate different advertising positions on multiple platforms with the corresponding advertisements one by one. As a result, when users place multiple advertisements on multiple platforms, they cannot take care of the delivery period of each advertisement. management matters

Method used

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  • Advertising management method, device, electronic device and computer storage medium
  • Advertising management method, device, electronic device and computer storage medium
  • Advertising management method, device, electronic device and computer storage medium

Examples

Experimental program
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Embodiment approach

[0131] refer to Figure 4 , the management method of advertising delivery disclosed in this embodiment, when the advertisement is placed on the advertising platform, use the exposure-click-activation relationship chain of the advertisement in the advertising position within the delivery cycle to adjust the advertisement in the An implementation manner of advertising bids under the advertising slots, including:

[0132] S401. Determine whether the click amount corresponding to the click information in the current delivery period is smaller than a preset minimum click threshold.

[0133] Among them, in the first delivery period, the advertisement management platform generally launches the advertisement in the advertisement position according to the highest threshold value of the click-to-advertisement bid. Moreover, the advertisement delivery management method provided by this embodiment will be implemented only when the advertisement delivery balance is not zero, and if the ad...

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PUM

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Abstract

The invention provides an advertisement putting management method and apparatus, an electronic device and a computer storage medium. The method comprises the steps of obtaining a tracking link identifier carried in flow information returned by an advertisement platform, wherein a unique tracking link is pre-configured for any advertisement position of any advertisement platform for each time ofadvertisement putting, and the flow information comprises exposure information and click information; determining an advertisement corresponding to the flow information and an advertisement position foradvertisement putting according to the tracking link identifier; determining the flow information of the advertisement under the advertisement position from the flow information returned by the advertisement platform, and determining the activation information of the advertisement under the advertisement position from the activation information of the advertisement uploaded by the main advertisement platform; and establishing an exposure-click-activation relation chain of the advertisements in the advertisement positions in each putting period by utilizing the flow information and the activation information of the advertisements in the advertisement positions in each putting period.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a management method, device, electronic equipment and computer storage medium for advertising delivery. Background technique [0002] With the popularity of the Internet, Internet advertising has become an important part of modern marketing media strategy. By placing advertisements on the advertising platform, users take advantage of the natural advantages of the Internet to quickly expose products and spread them online. [0003] At present, there are many advertising platforms on the Internet. When users place multiple advertisements on multiple platforms, they need to monitor the conversion efficiency of the advertisements placed on each advertising platform, so as to base the conversion efficiency of each advertisement on each platform. Advertisement delivery strategies are managed and adjusted. However, at this stage, due to the lack of unified multi-platform ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0246G06Q30/0275
Inventor 林佳铖
Owner GUANGZHOU HUADUO NETWORK TECH