Advertisement data processing method and related equipment
A technology of advertising data and processing methods, applied in the Internet field, can solve problems such as the inability to evaluate the delivery effect of software installation packages, and achieve the effect of evaluating the delivery effect
Pending Publication Date: 2020-03-31
深圳市星河互动科技有限公司
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Problems solved by technology
[0002] In the prior art, after the development of a new software installation package (such as games, tool software, etc.) is completed, in order to better promote the software to users, it is necessary to place advertisements associated with the software installation package on advertising positions on different promotion platforms. Ads, users can jump to the corresponding landing page by clicking the advertisement, and the operation of downloading the software installation package can be realized on the page of the landing page, and the page conversion can be realized; however, the software developer cannot evaluate the delivery of each software installation package effect, therefore, improvements to this technique are urgently needed
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[0059] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.
[0060] It should be understood that the terms "comprising" and "having" and any variations thereof in the description, claims and drawings of the present application are intended to cover a non-exclusive inclusion. For example, a process, method, system, product or device comprising a series of steps or units is not limited to the listed steps or units, but optionally also includes unlisted steps or units, or optionally further includes For other steps or units inherent in these processes, methods, products or apparatuses.
[0061] The landing page is also called: landing page, guide page. In Internet marketing, the guide page is the webpage displayed to the user after the potential user clicks on the advertisement or uses the search engine to search. Generally, this page wil...
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The embodiment of the invention discloses an advertisement data processing method and related equipment. According to the embodiment of the invention, after the software delivery package with the preset unique identifier is generated by utilizing a preset unique identifier and a software installation package, the software delivery package and the advertisement landing page are associated, then theadvertisement landing page is published, and the statistical analysis data of the advertisement landing page is obtained, so that the delivery effect of the software delivery package is evaluated according to the statistical analysis data; due to the fact that the software delivery package and the landing page are associated, the delivery effect of the software delivery package can be directly judged by analyzing and evaluating the statistical analysis data of the advertisement landing page, and the delivery effect evaluation of the software delivery package can be achieved.
Description
technical field [0001] The present invention relates to the field of Internet technology, in particular to the field of advertising technology, in particular to an advertising data processing method, an advertising data processing device, a terminal device and a computer storage medium. Background technique [0002] In the prior art, after the development of a new software installation package (such as games, tool software, etc.) is completed, in order to better promote the software to users, it is necessary to place advertisements associated with the software installation package on advertising positions on different promotion platforms. Ads, users can jump to the corresponding landing page by clicking the advertisement, and the operation of downloading the software installation package can be realized on the page of the landing page, and the page conversion can be realized; however, the software developer cannot evaluate the delivery of each software installation package e...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 李金周
Owner 深圳市星河互动科技有限公司