User interest identification method and device and search result processing method and device
A technology of user interests and search results, applied in the field of data processing, can solve problems such as low search accuracy and a large number of irrelevant links, and achieve the effect of improving user experience, improving effect and accuracy, and improving accuracy
Pending Publication Date: 2020-04-03
BEIJING GRIDSUM TECH CO LTD
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[0003] At present, by collecting the user's query records on the Internet, although the user's personalized search can be realized, there are still problems such as low search accuracy and too many irrelevant links in the search results
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[0070] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0071] In order to realize personalized search, improve the accuracy of search, and reduce the number of links in the search results that have nothing to do with the user's interest, the first aspect of the embodiment of the present application provides a user interest identification method and device, which analyzes the user's search and browsing history The data records are subjected to word segmentation and clustering, and the cl...
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The invention discloses a user interest identification method and device and a search result processing method and device. The user interest identification method comprises: obtaining at least one piece of historical record data of a user, wherein the historical record data is a browsing record log or a search record log; performing word segmentation processing on each historical record data according to a preset rule to obtain a plurality of word segmentation results; performing clustering processing on the plurality of word segmentation results to obtain at least one clustering cluster; on the basis of word segmentation results included in the clustering clusters, obtaining user interest relevancy of each clustering cluster; according to the user interest relevancy of the clustering clusters, determining the interest labels of the users from at least one clustering cluster. The obtained interest labels describe the interests of the users more accurately, the accuracy of user interestrecognition is improved, and the effect and accuracy of searching on the basis of the interest labels are also improved.
Description
technical field [0001] The present application relates to the technical field of data processing, in particular to a method and device for identifying user interests and a method and device for processing search results. Background technique [0002] With the increasingly abundant network resources, personalized search has become more and more popular topics, and how to design more efficient search schemes and rules has also become a subject of academic discussion. [0003] At present, although the personalized search for the user can be realized by collecting the user's query records on the Internet, there are still problems of low search accuracy and too many irrelevant links in the search results. Contents of the invention [0004] In view of the above problems, the present application is proposed to provide a user interest identification method and device and a search result processing method and device that overcome the above problems or at least partially solve the a...
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IPC IPC(8): G06F16/954G06F16/35G06F40/279
Inventor 黄杰
Owner BEIJING GRIDSUM TECH CO LTD