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Novel outdoor advertisement monitoring method

It is an advertising and outdoor technology, which is applied in business, equipment, data processing applications, etc. It can solve the problems of long monitoring and reporting period, inability to take samples, and low technical efficiency, so as to avoid audit risks, refine media management, and improve management efficiency. Effect

Pending Publication Date: 2020-05-19
上海斐究信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problems to be solved by the present invention are the low efficiency of the existing technology, the inability to take pictures of all samples, the high cost, and the long period of forming a monitoring report.

Method used

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  • Novel outdoor advertisement monitoring method
  • Novel outdoor advertisement monitoring method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0031] Example: Assume that Zhao, a member of the magazine, shoots an advertisement of a certain brand. First, ensure that Zhao’s mobile phone has installed the APP of a third-party monitoring company. In the process, the advertiser logs into the management system, establishes the schedule and placement information of the advertisement, and authorizes the media owner to take pictures. The media owner logs into the management system and accepts the authorization. Assign the publication and shooting tasks of each point to Zhao, and the management system will automatically push the shooting tasks to Zhao, and Zhao will log in to the APP to get the publication and shooting tasks;

[0032] Zhao used the monitoring APP / SDK to take photos of advertising spots. After the monitoring APP / SDK was shot, he encrypted and stored the photos and video images, and uploaded the images taken by the publisher, the longitude and latitude, time, and the photographer’s information to the cloud. Afte...

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Abstract

The invention discloses a novel outdoor advertisement monitoring method. The system comprises a monitoring APP / SDK, a cloud server and a management system. An advertiser establishes an advertisement putting schedule and putting point location information through the management system; authorizing to a media owner, media owner after accepting authorization, assigning shooting tasks to periodical officers; after receiving the shooting task, the periodical officer carries out shooting; uploading the shot pictures or videos to a monitoring APP / SDK; the monitoring APP / SDK encrypts the received photos or images and related information and transmits the encrypted photos or images and related information to the cloud server; the cloud server generates a unique authentication code, synthesizes theauthentication code and related information into an image, quickly classifies and arranges the image after the image is synthesized, forms a downloadable report, and uploads the report to the management system. According to the invention, the efficiency of outdoor advertisement monitoring is improved, the cost is reduced, more comprehensive full-sample advertisement effect measurement can be realized, and the auditing risk is avoided.

Description

technical field [0001] The invention relates to an advertisement monitoring method, in particular to a new outdoor advertisement monitoring method. Background technique [0002] The existing traditional outdoor advertising media delivery monitoring is realized through a manual monitoring method. The monitoring method is as follows: 1. The advertiser entrusts a third-party monitoring company to monitor, and the monitor of the third-party monitoring company arrives at the spot where the outdoor advertisement is placed, and places the local newspaper of the day and the advertisement at the spot in the previous issue under the same lens , use a camera to shoot, and use the local newspaper of the day to prove that the advertisement was placed on the local day; 2. After the shooting, it will be manually sorted out to form a monitoring report and presented to the advertiser. The whole process is expected to take about 1 week; 3. The existing traditional outdoor advertising cameras...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245
Inventor 周朝剑
Owner 上海斐究信息技术有限公司
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