Information delivery method and device based on live broadcast and computer readable storage medium

Abstract

The invention discloses an information delivery method and device based on live broadcast and a computer readable storage medium. The method provided by the invention comprises steps of enabling a server to process the video frame in the live video stream sent by the live client,determining position information of a loadable information area in the video frame,and carrying the video frame identifier of the video frame and the position information of the loadable information area in an indication message, and sending the indication message to thelive broadcast client. Therefore, after receivingthe indication message, the live broadcast client sends an information push request to the server when determining that the video frame corresponding to the video frame identifier satisfies the information deliverycondition, and deliversthe pushed information in the loadable information area after receiving the message pushed by the server. Due to the fact that the video frame is recognized, therecognized loadable information area cannot shield important content in live broadcast, and the problem that in the prior art, when advertisements are put at the designated position, the important content in the live broadcast is shielded is solved.

Description

technical field [0001] The present invention relates to the technical field of video processing, in particular to a method, device and computer-readable storage medium for delivering information based on live broadcast. Background technique [0002] At present, the advertisements and information played in the live stream are all popular advertisements and information, and the general practice of advertisement delivery is to embed advertisements in the live stream for advertisement delivery processing, and the timing of the advertisement delivery that the user sees is completely dependent on manual designation. refer to figure 1 Shown is an effect diagram of embedding advertisements in a live broadcast using the prior art. [0003] In the prior art, advertisements are placed in a manually designated time period and a manually designated video position. Since most of the live broadcast content is difficult to predict, the existing method of advertising will not only block th...

AI Technical Summary

Problems solved by technology

Since most of the live broadcast content is difficult to predict, the existing method of advertising will not only block the live broadcast content for a long time, but also will not consider the impact of the advertisement on the live broadcast content, that is, it will not place suitable advertisements based on the live broadcast content. advertise

In particular, it has a serious impact on live broadcast content such as games and movies. For example, the timing of advertisements during live broadcasts such as games and movies is very likely to be the highlight of the live broadcast. The appearance of advertisements not only interferes with the live broadcast content for a long time, but also It affects the viewing experience of users, which greatly reduces the value of advertisements and information itself, and is more likely to have a negative impact on the live broadcast platform. Refer to Figure 1 shows that the current live broadcast is a game live broadcast, and the lower right corner of the game often means a small game map, a skill box or a game anchor live broadcast In this way, if an advertisement is placed in this position, it will have a serious impact on the live broadcast content, which will greatly affect the user's viewing experience

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