Video recommendation method and device and electronic equipment

Abstract

The embodiment of the invention provides a video recommendation method and device and electronic equipment, and is applied to the technical field of the Internet. The method comprises the following steps: acquiring a plurality of target labels; for each target label, obtaining a popularity value of the target label and a first interest value corresponding to the target label; based on the total number of users of the target client and the target number of users accessing the video with the target label in the target client, determining an importance degree value of the target label for distinguishing user interests, and calculating a label weight of the target label by utilizing the popularity value of the target label and the corresponding first interest value as well as the importance degree value of the target label for distinguishing the user interests; selecting a target label for video recommendation based on the label weight of each target label; and based on the selected targetlabel, selecting a recommended video for the target user from a video library, and recommending the recommended video to the target user. According to the scheme, the problem of low accuracy of videorecommendation in the prior art can be solved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a video recommendation method, device and electronic equipment. Background technique [0002] Because the video content that users are interested in is different, the client usually recommends videos for the user according to the user's access behavior to meet the user's personalized needs. In order to perform video recommendation, content tags used to characterize video content will be set for videos in advance, so that the content tags of videos accessed by users can be used in the video recommendation process. [0003] In the prior art, when recommending videos based on content tags, it is considered that different content tags have different popularity values, and content tags with higher popularity values ​​indicate higher popularity. Videos of the Content tab of the , as Promoted Videos. Wherein, the popularity value of the content tag can reflect the popular...

AI Technical Summary

Problems solved by technology

[0006] The purpose of the embodiments of the present invention is to provide a video recommendation method, device and electronic equipment to solve the problem of low accuracy of video recommendation in the prior art.

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