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Information pushing method, device and system and storage medium

A technology of information push and demand information, applied in the field of data processing, can solve the problems of rapid promotion of unfavorable special items, low promotion efficiency of special items, users unable to know whether special items have the items they need, etc., to achieve a good user experience, improve The effect of the conversion effect

Pending Publication Date: 2020-10-13
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, this method is not conducive to the rapid promotion of discounted items (such as the sale of out-of-stock clearance items), and users cannot know whether there are items they need in the special offer, which leads to low promotion efficiency of special offer

Method used

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  • Information pushing method, device and system and storage medium
  • Information pushing method, device and system and storage medium
  • Information pushing method, device and system and storage medium

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Embodiment Construction

[0049] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0050] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circums...

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Abstract

The invention provides an information pushing method, device and system, and a storage medium. The information pushing method comprises the steps of obtaining basic data of a user; acquiring user characteristics according to the basic data; analyzing article demand information of the user through a target learning model according to the user characteristics; and pushing articles in a preset article library to the user according to the article demand information of the user. According to the information pushing method, the articles possibly required by the user can be analyzed according to theonline behavior data of the user, so that accurate information pushing can be performed on the user according to the user requirements, and the conversion effect of information pushing is improved, and the user experience is good.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to an information push method, device, system and storage medium. Background technique [0002] More and more user data are recorded on the Internet, and user behavior data such as searches, clicks, and purchases on websites reflect users' interests and needs for products. [0003] At present, it is generally through the user to actively browse the web, and then select the required items from the massive data. [0004] However, this method is not conducive to the rapid promotion of discounted items (such as the sale of off-the-shelf clearance items), and users cannot know whether there is an item they need in the special offer, resulting in low promotion efficiency of the special offer. Contents of the invention [0005] The present invention provides an information push method, device, system and storage medium, which can analyze the items that the user may need ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06N3/04G06N3/08G06Q30/06
CPCG06Q30/0631G06F16/9535G06N3/084G06N3/045
Inventor 王颖帅李晓霞苗诗雨
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD