User label weight evaluation method
A user labeling and weighting technology, applied in customer relationship, data processing application, marketing, etc., can solve the problems of low label distinction, one-sided data, and single user labeling.
Active Publication Date: 2020-10-13
壹药网科技(上海)股份有限公司
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Problems solved by technology
[0003] In the existing CRM system, the method of constructing user tags is generally based on the user's behavior in the site, such as saving behavior logs such as media categories and product categories accessed, and then traversing all user behaviors within a certain time window The log is calculated according to a certain weight decay function to obtain the latest user portrait - the problem with this method is that the data obtained is very one-sided, and the user's tagging is often relatively single and the distinction between tags is not high
Unable to achieve accurate marketing based on label weight
Method used
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[0055] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0056] It should be noted that, in the case of no conflict, the embodiments of the present invention and the features in the embodiments can be combined with each other.
[0057] The present invention will be further described below in conjunction with the accompanying drawings and specific embodiments, but not as a limitation of the present invention.
[0058] Aiming at the above-mentioned problems existing in the prior art, a method for evaluating user label weig...
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The invention discloses a user label weight evaluation method, which comprises the following steps of: respectively calculating independent objective weights of each disease type, each user behavior and each possible execution channel in a disease label set, a behavior execution set and an execution channel set; dividing all disease types in the disease label set, wherein the division results arerespectively acute diseases and chronic diseases; calculating the comprehensive weight of each user behavior and each possible execution channel corresponding to each disease type one by one accordingto the division results, performing descending sort according to the comprehensive weight from high to low, and generating a corresponding optimal user label according to the disease type, the user behavior and the possible execution channel corresponding to the highest comprehensive weight. By means of the technical scheme, the multi-dimensional TF-IDF algorithm and the differentiated time function model are comprehensively considered comprehensively to obtain accurate dynamic user label weight ranking, so that enterprises can be helped to achieve accurate marketing.
Description
technical field [0001] The present invention relates to the technical field of weight evaluation, in particular to a user label weight evaluation method. Background technique [0002] CRM generally refers to customer relationship management. Customer relationship management refers to the use of corresponding information technology and Internet technology to coordinate the interaction between enterprises and customers in sales, marketing and services in order to improve their core competitiveness, so as to improve their management methods and provide customers with innovative and personalized services. The process of customer interaction and service. Its ultimate goal is to attract new customers, retain old customers, and convert existing customers into loyal customers to increase the market. [0003] In the existing CRM system, the method of constructing user tags is generally based on the user's behavior in the site, such as saving behavior logs such as media categories a...
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Login to View More IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/01G06Q30/0201G06Q30/0203
Inventor 高永胡茂华金硕林超
Owner 壹药网科技(上海)股份有限公司