Promotion information delivery method and system and computer readable medium
A technology for promoting information and delivery methods, which is applied in the fields of promotion information delivery and computer readable media, and can solve problems such as time-consuming, staff not knowing promotion information delivery strategies, etc., and achieve the effect of maximizing the delivery effect
Pending Publication Date: 2021-01-12
食亨(上海)科技服务有限公司
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Problems solved by technology
However, in the case of a large number of third-party stores and / or platforms, performing the above configuration can be very time-consuming
Also, staff often don't know how to decide on a promotional messaging strategy
Method used
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[0023] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the following briefly introduces the drawings that need to be used in the description of the embodiments. Obviously, the accompanying drawings in the following description are only some examples or embodiments of the present application, and those skilled in the art can also apply the present application to other similar scenarios. Unless otherwise apparent from context or otherwise indicated, like reference numerals in the figures represent like structures or operations.
[0024] As indicated in this application and claims, the terms "a", "an", "an" and / or "the" do not refer to the singular and may include the plural unless the context clearly indicates an exception. Generally speaking, the terms "comprising" and "comprising" only suggest the inclusion of clearly identified steps and elements, and these steps and elements do not constitute an exclusive list, and ...
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The invention provides a promotion information delivery method and system based on real-time feedback. The method comprises the following steps: pulling historical order data and promotion informationdelivery data of a merchant from an open platform, the historical order data comprising an order time period and a corresponding order quantity, and the promotion information delivery data comprisinga delivery consumption amount and a current unit delivery bid; predicting order time distribution according to the historical order data; determining promotion information delivery configuration according to the order time distribution, wherein the promotion information delivery configuration comprises one or more delivery time periods, a delivery budget corresponding to each delivery time periodand a unit delivery bid; verifying whether the merchant is in operation or not in the time period of the promotion information delivery configuration, if so, requesting the open platform to change the promotion information delivery configuration, and otherwise, giving an alarm; and in each delivery time period, calculating a budget consumption proportion of the delivery consumption amount in thedelivery budget, calculating a time consumption proportion, and dynamically changing the delivery bid of the current unit according to a comparison result.
Description
technical field [0001] The present invention mainly relates to the field of data processing, in particular to a real-time feedback-based promotion information delivery method, system and computer-readable medium. Background technique [0002] In the Internet era, the service of the website is packaged into a series of application programming interfaces (Application Programming Interface, API) that are easily recognized by computers and opened up for third-party use. This behavior is called Open API (Open API), which provides an open API platform. itself is called an open platform. [0003] A third party can access the open platform by calling the open API, so as to use the resources of the open platform, increase the functions of the open platform, or realize the functions of the third-party application. As an independent content provider, the third party can obtain certain brand or financial benefits by publishing its products on the open platform. [0004] In order to im...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0253G06Q30/0255G06Q30/0271G06Q30/0273
Inventor 王泰舟
Owner 食亨(上海)科技服务有限公司