Pushing method of advertisement settlement scheme and computer equipment
A scheme and advertising technology, applied in the field of data processing, can solve problems such as poor reproducibility of settlement schemes, large uncertainty of settlement schemes, inaccurate settlement schemes, etc.
Pending Publication Date: 2019-06-21
PING AN TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0005] The purpose of the present invention is to at least solve one of the above-mentioned technical defects, especially the uncertainty of the settlement scheme is large, the same advertisement scheme may also obtain different settlement schemes, the settlement scheme has poor reproducibility, and the settlement scheme is not accurate , a technical defect that cannot maximize the delivery effect of the advertising program
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[0052] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.
[0053] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...
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The invention relates to the technical field of data processing, in particular to a pushing method of an advertisement settlement scheme, which comprises the following steps of: artificially and intelligently analyzing a relationship among various types of historical advertisement schemes collected by a service platform in advance and target audiences, classification information and a profit margin ratio of the historical advertisement schemes to construct a settlement scheme model; Obtaining an advertisement scheme uploaded to the business platform by the user, and extracting target audiencesand classification information of the advertisement scheme; Inputting the target audiences and the classification information of the advertisement scheme into a settlement scheme model to obtain a plurality of settlement schemes to be screened and corresponding profit margin ratio values; And screening the to-be-screened settlement scheme with the highest profit margin ratio as a settlement scheme and pushing the settlement scheme to the user. The invention further provides a corresponding pushing device and computer equipment. The advertisement settlement scheme pushing method and device andthe computer equipment can overcome the defects in the prior art, the obtained settlement scheme is good in reproducibility and high in accuracy, and the putting effect of the advertisement scheme can be maximized through the settlement scheme.
Description
technical field [0001] The present invention relates to the technical field of data processing, in particular, the present invention relates to a push method, device and computer equipment for an advertising settlement scheme. Background technique [0002] In an advertisement push scenario, it is often necessary to push advertisements according to a certain advertisement push scheme. Different delivery schemes lead to different delivery effects and delivery settlement information. [0003] The technical solution of the prior art is to determine the delivery plan according to the content of the advertisement to be pushed, and generate a settlement plan according to the delivery plan and the unit price information of the advertisement. [0004] The settlement scheme generated by the above-mentioned prior art has great uncertainty, and the same advertisement scheme may also obtain different settlement schemes, the settlement scheme has poor reproducibility, the settlement sche...
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IPC IPC(8): G06Q30/02
Inventor 乐志能
Owner PING AN TECH (SHENZHEN) CO LTD