Advertisement budget allocation method and device, computer equipment and storage medium

Abstract

The invention relates to an advertisement budget allocation method and device, computer equipment and a storage medium. The method comprises the steps that expected putting information and putting weights of all putting point positions are acquired, the putting weights of all the putting point positions are used for indicating historical putting effects of all the putting point positions, the expected putting information comprises an expected exposure good allocation constraint scheme, and when the expected exposure good allocation constraint scheme is met, the putting weights of all the putting point positions are used for indicating the historical putting effects of all the putting point positions; according to the putting weight of each putting point position, the expected exposure is distributed, the target exposure corresponding to each putting point position is determined, that is, the expected exposure is distributed according to the historical advertisement putting effect of each putting point position, and the putting budget corresponding to each putting point position is determined based on the target exposure corresponding to each putting point position; namely, the putting budget of each putting point location is automatically and reasonably distributed according to the historical putting effect of each putting point location, so that the operation cost of manual operation putting is reduced, and the advertisement putting effect is ensured to be maximized under the condition that the budget is fixed.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular, to an advertising budget allocation method, apparatus, computer equipment and storage medium. Background technique [0002] With the increasing number of Internet users, more and more companies place product advertisements through multiple media platforms, but different media platforms achieve different placement effects. In order to maximize the placement effect that the advertising budget can achieve, Then, it is necessary to allocate and process the advertising budget corresponding to each media platform. [0003] The diversification of media platforms and sites makes it difficult to quantify the effect of advertising exposure. Therefore, the formulation of allocation strategies for advertising is very complicated. At present, advertising optimizers are mostly manual operations based on the understanding of the promoted products and past experience. , which make...

AI Technical Summary

Problems solved by technology

[0003] The diversification of media platforms and points makes it difficult to quantify the effect of advertising exposure. Therefore, the formulation of the distribution strategy required for advertising is very complicated. At present, most advertising optimizers perform manual placement based on the understanding of the promoted products and past experience. , which makes the manual operation of the advertising account require higher requirements on the user's delivery level, which increases the operating cost of advertising delivery

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