Method and device for determining advertisement conversion rate, storage medium and electronic equipment

A conversion rate and advertising technology, applied in business, instrument, data processing applications, etc., can solve the problems of inability to obtain account data and inability to determine the conversion rate of advertising.

Pending Publication Date: 2021-01-19
SHANGHAI CHULE (COOTEK) INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problem in the prior art that the advertising conversion rate cannot be determined due to the inability to obtain the account data under the third-party platform, the embodiment of the present application

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  • Method and device for determining advertisement conversion rate, storage medium and electronic equipment
  • Method and device for determining advertisement conversion rate, storage medium and electronic equipment
  • Method and device for determining advertisement conversion rate, storage medium and electronic equipment

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Embodiment Construction

[0053] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative efforts fall within the protection scope of the present invention.

[0054] It should be noted that the terms "comprising" and "having" and their variants involved in the documents of this application are intended to cover non-exclusive inclusion, for example, a process, method, system, product or process comprising a series of steps or units. The apparatus is not limited to those steps or units explicitly listed, but may include other steps or units not explicitly listed or inherent to the process, method, product or apparatus.

[0055] The no...

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Abstract

The invention provides a method and device for determining the advertisement conversion rate, a storage medium and electronic equipment applied to an advertisement putting platform, and the method comprises the steps of receiving a trigger request for calculating the advertisement conversion rate; in response to the trigger request, obtaining first data, second data and a flow growth rate; and determining an advertisement conversion rate according to the first data, the second data and the flow growth rate. It can be seen that after a trigger request for calculating the advertisement conversion rate is received, the number of clicks used for clicking a preset event, the number of clicks of an advertisement in the advertisement putting platform and the flow increasing rate can be obtained according to the trigger request so that when account data information under a third-party platform cannot be obtained, the advertisement conversion rate can still be calculated.

Description

technical field [0001] The embodiments of the present application relate to the technical field of advertising, and in particular to a method, device, storage medium, and electronic device for determining an advertising conversion rate. Background technique [0002] oCPC (Optimization Cost Per Click) is an intelligent payment promotion method based on CPC (Cost Per Click) to improve conversion, so that advertisers can place advertisements more scientifically and targetedly, helping Advertisers get more high-quality traffic, thereby increasing conversions. [0003] However, in practical applications, for some advertising delivery platforms, when using the oCPC intelligent delivery mode, there is a problem that the conversion rate of the advertisement cannot be determined due to the inability to obtain the account data information under the third-party platform. Contents of the invention [0004] In order to solve the problem in the prior art that the advertising conversion...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0254
Inventor 马尹波朱丽辉陈梅王新申晓宏
Owner SHANGHAI CHULE (COOTEK) INFORMATION TECH CO LTD
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