E-commerce marketing system based on live broadcast technology

A marketing system and e-commerce technology, applied in transmission systems, marketing, commerce, etc., can solve the problems of rigid live-streaming sales model and inability to attract customers and drain traffic.
CN112396500AInactive Publication Date: 2021-02-23东莞市莞云信息科技有限公司
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
东莞市莞云信息科技有限公司
Publication Date
2021-02-23
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an e-commerce marketing system based on a live broadcast technology, and the system comprises a platform client, an application server, a management platform, a third-party interface, a live broadcast system, a marketing system, a watching unit, a drainage unit, a link unit, and a registration unit. The output end of the platform client is connected with the input end of the application server. The output end of the management platform is connected with the input end of the application server, and the output end of the third-party interface is connected with the input end of the application server. The invention relates to the technical field of e-commerce marketing systems. According to the e-commerce marketing system based on the live broadcast technology, by arranging the live broadcast system, the registration unit and the drainage unit, each merchant can quickly build a live broadcast and e-commerce mode, and through seamless connection between live broadcast and an e-commerce module, consumers can directly place orders in the process of watching live broadcast, and live broadcast goods carrying is realized. Therefore, merchants are greatly helped to obtain the flow and improve the sales conversion rate.
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Description

technical field

[0001] The invention relates to the technical field of e-commerce marketing systems, in particular to an e-commerce marketing system based on live broadcast technology. Background technique

[0002] E-commerce, referred to as e-commerce, refers to electronic transactions and related service activities on the Internet, intranets and value-added networks, making all aspects of traditional business activities electronic and networked. E-commerce includes electronic currency exchange, supply Chain management, electronic trading market, network marketing, online transaction processing, electronic data exchange, inventory management and automatic data collection system. In this process, the information technology used includes: Internet, extranet, e-mail, database, electronic catalog and mobile phone.

[0003] Traditional e-commerce has reached saturation with continuous development, and there are demographic dividends disappearing and traffic peaking. At the same...

Claims

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