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Advertisement position display control method and device

A display control method and advertising space technology, applied in the field of Internet advertising, can solve problems such as high costs and advertisers' expenses

Pending Publication Date: 2021-02-26
SHANGHAI BILIBILI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this delivery method can display the advertiser's advertisement in the same advertising space of different user terminals, this delivery method will cost the advertiser a high cost.

Method used

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  • Advertisement position display control method and device
  • Advertisement position display control method and device
  • Advertisement position display control method and device

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Embodiment Construction

[0050] The advantages of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments.

[0051]Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0052] The terminology used in the present disclosure is for the purpose of describing particular embodiments only, and is not intended to limit the present disclosure. As used in this disclosure and the appended claims, the singular ...

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Abstract

The invention discloses an advertisement position display control method and device, computer equipment and a readable storage medium. The method comprises the steps that when an advertisement puttingrequest is received, acquiring expected conversion cost, estimated conversion rate and historical conversion data of advertisement putting of a user; preprocessing the historical conversion data to obtain a historical consumption value and a historical conversion number of advertisements delivered by the user; inputting the expected conversion cost, the estimated conversion rate, the historical consumption value and the historical conversion number into a preset data model so as to calculate bidding price data of the user for the advertisement space through the data model; based on the bidding price data of the user and the bidding price data of other users, determining the user of the advertisement position; and loading the advertisement of the user obtaining the advertisement position into the advertisement position to display the advertisement in the advertisement position, thereby improving the effectiveness of advertisement putting and reducing the putting cost.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a display control method and device for an advertisement space. Background technique [0002] With the development of modern technology, smart terminals have become an indispensable tool and entertainment partner for human beings. With the popularization of smart terminals, traffic-based platform applications that provide content for smart terminals have emerged. When user terminals request to obtain their platform content, placing or pushing advertisements to user terminals has become one of the main profit means for such platforms. [0003] In the prior art, advertisers obtain the advertising traffic provided by the platform through bidding, that is, obtain the opportunity to display advertisements on the smart terminals of platform users through bidding. The bidding method is that whoever bids the most can get the corresponding advertising traffic. [0004] H...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0272G06Q30/0275G06Q30/0277
Inventor 郑义柯其延
Owner SHANGHAI BILIBILI TECH CO LTD