E-commerce platform video live broadcast intelligent management system based on cloud computing

Abstract

The invention discloses an e-commerce platform video live broadcast intelligent management system based on cloud computing. The system comprises a video live broadcast merchant number statistics module, a live broadcast voice extraction module, a voice database, a voice character recognition module, a live broadcast prohibited word analysis module, an intelligent reminding terminal, a management server, an early warning module and a display terminal Anchor explanation voice information is extracted in the e-commerce merchant video live broadcast process to recognize text content, word segmentation is conducted on the text content, meanwhile, all word groups of word segmentation are matched with live broadcast prohibited words to obtain prohibited parameters of e-commerce merchants, statistics is conducted on comprehensive prohibited coefficients of the prohibited parameters, and therefore the corresponding prohibited levels of the e-commerce merchants are obtained. Therefore, intelligent management of e-commerce video live broadcast is realized, the purpose of standardizing words for e-commerce live broadcast anchors is achieved, misleading of consumers is avoided, rights and interests of the consumers are guaranteed, and experience of watching video live broadcast by the consumers is improved.

Description

technical field [0001] The invention belongs to the technical field of live video management, and relates to an intelligent management system for live video of an e-commerce platform based on cloud computing. Background technique [0002] In recent years, with the continuous development of the live broadcasting industry, e-commerce companies have also begun to shift their attention to the direction of live broadcasting. The new marketing model of "e-commerce live broadcasting" has become a new form. It is a new type of e-commerce business model that sells products in the form and finally prompts consumers to conclude a transaction. Compared with traditional e-commerce, the form of e-commerce live broadcast has a more vivid communication effect than pictures plus text. Therefore, the form of e-commerce live broadcast has attracted various attention. E-commerce is popular, but in the process of e-commerce live broadcast, some anchors explain inappropriate words for publicity, ...

AI Technical Summary

Problems solved by technology

[0002] In recent years, with the continuous development of the live broadcasting industry, e-commerce companies have also begun to shift their attention to the direction of live broadcasting. The new marketing model of "e-commerce live broadcasting" has become a new form. It is a new type of e-commerce business model that sells products in the form and finally prompts consumers to conclude a transaction. Compared with traditional e-commerce, the form of e-commerce live broadcast has a more vivid communication effect than pictures plus text. Therefore, the form of e-commerce live broadcast has attracted various attention. E-commerce is popular, but in the process of e-commerce live broadcast, some anchors explain inappropriate words for publicity, such as false promotional words, thus misleading consumers who watch e-commerce live broadcasts. The Online Survey Report on Consumer Satisfaction of Shopping Malls also pointed out that exaggeration and false propaganda of anchors have become one of the most concentrated issues of consumer complaints

If there is no standardized management of the words used by the anchor during the e-commerce live broadcast, it may have some negative impacts on consumers watching the live broadcast and affect consumers' viewing experience

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