Advertisement conversion anomaly detection method and system and computer readable storage medium

An anomaly detection and advertising technology, applied in the advertising field, can solve the problems of narrow application scope and single task of advertising conversion anomaly detection and recognition.

Active Publication Date: 2021-04-09
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0010] This application provides a method, system, electronic device, and computer-readable storage medium for abnormal advertising conversion ...

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  • Advertisement conversion anomaly detection method and system and computer readable storage medium
  • Advertisement conversion anomaly detection method and system and computer readable storage medium
  • Advertisement conversion anomaly detection method and system and computer readable storage medium

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Embodiment Construction

[0086] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.

[0087] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the specification of the present application refers to the presence of the features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be under...

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Abstract

The embodiment of the invention provides an advertisement conversion anomaly detection method and system, electronic equipment and a computer readable storage medium, and relates to the field of advertisements. The method is realized based on a block chain, and comprises the following steps: multiplexing acquired original data to obtain target data, the original data comprising at least two types of sub-data; performing advertisement conversion anomaly detection on the target data based on a detection strategy of at least one dimension to obtain a detection result; and outputting the detection result by adopting at least one target format. According to the invention, multiplexing of original data is realized, the problems of single detection mode and narrow application range in the prior art are solved, intelligent detection of unknown advertisement conversion abnormity is realized, diversified display of detection results is realized, and personalized requirements of different services are met.

Description

technical field [0001] The present application relates to the technical field of advertising, and in particular, the present application relates to a method, a system, an electronic device, and a computer-readable storage medium for detecting abnormality in advertisement conversion. Background technique [0002] oCPA (Optimized Cost per Action, optimized behavioral bidding) is the current mainstream advertising bidding model. In this mode, the advertiser needs to upload the conversion data brought by the advertisement to the advertising platform, and the advertising platform then stitches the conversion data with the click data to complete the advertisement delivery life cycle. This process involves multi-party data, and the data quality is uncontrollable, such as abnormal uploading of conversion data, abnormal advertising attribution, abnormal advertising delivery, etc., which will eventually lead to abnormal advertising conversion. Therefore, it is necessary to detect abno...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/06G06F17/10
CPCG06Q30/0242G06Q30/0248H04L63/1425G06F17/10H04L63/1416
Inventor 王山雨
Owner TENCENT TECH (SHENZHEN) CO LTD
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