Information pushing method and device, electronic equipment and computer readable storage medium

An information and data sub-technology, applied in the field of computer-readable storage media and information push, can solve problems such as inability to achieve, low efficiency, information matching, etc., to achieve the effect of accurate and personalized push and improve efficiency

Pending Publication Date: 2021-04-30
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method is too dependent on manual work, which is inefficient and the filtered information cannot be accurately matched with users, and cannot achieve efficient and personalized information push

Method used

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  • Information pushing method and device, electronic equipment and computer readable storage medium
  • Information pushing method and device, electronic equipment and computer readable storage medium
  • Information pushing method and device, electronic equipment and computer readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

specific Embodiment approach

[0106] In detail, the specific implementation of each module of the text content extraction and generation device in the image is as follows:

[0107] The user category judging module 101 is used to acquire the user's information browsing trace data set, and judge whether the user is an active user according to the information browsing trace data set.

[0108] In the embodiment of the present invention, the user's information browsing trace data set includes a collection of browsing information that the user browses information data in a browser or a similar client within a period of time, wherein the information browsing trace data set includes but is not limited to: Start time, end time of browsed information, title of browsed information, content of browsed information, rating of browsed information.

[0109] Specifically, the user category judgment module 101 can use a python statement with a data capture function to capture information browsing trace data from the backgro...

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PUM

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Abstract

The invention relates to a data processing technology, and discloses an information pushing method, which comprises the following steps of: obtaining an information browsing trace data set of a user, and judging whether the user is an active user or not; if the user is an active user, classifying information data subsets in the information browsing trace data set, calculating preference degrees of the user for different types of information data in the information data subsets, generating a first information recommendation list according to the preference degrees, and pushing information in the first information recommendation list to the user; and if the user is an inactive user, obtaining a similar user set according to the information data subset in the information browsing trace data set, generating a second information recommendation list according to the information score of the similar user set to the information set to be recommended, and pushing information in the second information recommendation list to the user. In addition, the invention also relates to a blockchain technology, and the information browsing trace data set can be stored in the blockchain node. According to the invention, the information pushing efficiency can be improved, and personalized information pushing is carried out.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to an information push method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] With the rapid development of the network, a large amount of information may be generated in the network at any time. When pushing information to users, if a large amount of information is pushed to the client, it will consume a lot of network bandwidth, occupy a lot of storage resources, and also reduce the operating efficiency of the server and the client. How to filter out information suitable for users and push it to users has become an increasingly important requirement. [0003] Currently, the mainstream information push method in the market is to manually screen information, so as to selectively push information to users. However, this method relies too much on manual work, which is inefficient and the filtered information cannot b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/35
CPCG06F16/9535G06F16/35
Inventor 潘艳艳
Owner PING AN TECH (SHENZHEN) CO LTD
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