Method and device for determining preaching time length of live broadcast with goods, equipment and medium

Abstract

The invention discloses a method and device for determining preaching duration of live broadcast goods, equipment and a computer readable storage medium. The method comprises the following steps: screening an effective index set from historical live broadcast data and current live broadcast data of a target commodity; calculating a corresponding target regression coefficient according to the effective index set; and determining a target preaching duration according to the target regression coefficient, the historical regression coefficient and a standard preaching duration corresponding to the historical regression coefficient. Visibly, the method can accurately control and adjust the preaching duration according to the historical live broadcast data and the current live broadcast data, can increase the preaching duration when the user is interested in the current preaching commodity by dynamically adjusting the preaching duration so as to meet the user demand, and can shorten the preaching duration when the user is not interested in the current preaching commodity; and the time of the user is saved, and user loss is prevented, so the shopping experience of the user is improved, and the publicity effect of live broadcast goods carrying is improved.

Description

technical field [0001] The present invention relates to the field of time control, in particular to a method, device, equipment, and computer-readable storage medium for determining the duration of a live broadcast with goods. Background technique [0002] With the rapid development of information technology, the new service mode of live delivery with goods is becoming more and more popular in social life. In the process of live delivery of goods, the length of time to promote the product (that is, the duration of the presentation) will directly affect the user's shopping experience, thereby affecting the promotional effect of the entire live delivery of the goods. [0003] In the prior art, a fixed presentation duration is generally set for each product. However, since different users have different levels of interest in different products, for the products that users are interested in, if the presentation time is too short, it will not be able to meet the needs of users, ...

AI Technical Summary

Problems solved by technology

However, since different users have different levels of interest in different products, for the products that users are interested in, if the presentation time is too short, it will not be able to meet the needs of users, which will directly affect the user's shopping experience and affect the promotional effect of live streaming. ; If the presentation time is too long and the user is not interested in the product currently being announced, it will not only waste the user's time, but also lead to the loss of users, which will also affect the user's shopping experience and affect the promotional effect of the live broadcast.

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