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Methods and system for serving targeted advertisements to consumer device

An advertising, computing device technology used in the field of delivering targeted advertising to consumer devices and systems that address the inability to effectively assess how a budget is spent or track a customer's itinerary

Pending Publication Date: 2021-07-06
爱丽丝网基金会
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Even as costs rise, advertisers cannot effectively assess how budgets are being spent or track customer journeys

Method used

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  • Methods and system for serving targeted advertisements to consumer device
  • Methods and system for serving targeted advertisements to consumer device
  • Methods and system for serving targeted advertisements to consumer device

Examples

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Embodiment Construction

[0017] To promote an understanding of the principles of the disclosure, reference will now be made to the embodiments illustrated in the accompanying drawings and described in the following written description. It should be understood that no limitation of the scope of the present disclosure is thereby intended. It is also to be understood that this disclosure includes any changes and modifications to the illustrated embodiments, and further applications of the principles of the disclosure which would normally occur to one skilled in the art to which this disclosure pertains.

[0018] The programmatic advertising techniques disclosed herein advantageously provide trust and transparency to consumers by respecting consumers' privacy interests, while also providing advertisers and publishers with more robust and effective programmatic advertising. As discussed in more detail herein, the techniques disclosed herein enable accurate and reliable targeted advertising without requirin...

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PUM

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Abstract

A system and a method are disclosed that enable advertisers, publishers, and consumers to interact to provide the well-targeted advertisement impressions, while preserve consumer privacy. Particularly, the system and the method enable the accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of the consumer information by the advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while the private information is used for programmatic targeting of advertisements. The system and the method disclosed herein advantageously utilize a block chain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence. transparency, and auditability.

Description

[0001] Cross References to Related Applications [0002] This application claims the benefit of priority to U.S. Provisional Application Serial No. 62 / 727,610, filed September 6, 2018, the entire disclosure of which is hereby incorporated by reference. technical field [0003] The methods and systems disclosed in this document relate to advertising technologies, and more particularly, to methods and systems for providing targeted advertisements to consumer devices. Background technique [0004] Unless otherwise indicated herein, the materials described in this section are not prior art to the claims in this application and are not admitted to be prior art by inclusion in this section. [0005] Today's programmatic advertising ecosystem has become increasingly fragmented. Modern programmatic ad technology has become an invasion of privacy and a rift with consumers, as evidenced clearly by the widespread and widespread adoption of ad blockers by consumers. Plus, ad fraud cos...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04L9/32
CPCG06Q30/0251H04L9/3239H04L9/3257H04L9/3255H04L9/3268H04N21/812H04N21/4532H04N21/44204H04N21/6582H04N21/2547G06F21/6263G06F21/64G06F16/9535H04L9/50G06Q30/0277G06Q2220/00G06Q30/0273G06Q20/3825G06Q20/145G06Q20/405G06Q20/383G06Q20/3829G06Q20/401G06Q20/389G06Q20/3827G06Q20/3823G06Q30/0246G06F17/18G06F16/27H04L9/006H04L9/008H04L9/0637H04L9/0822H04L9/0643H04N21/23424H04N21/23473H04N21/458H04L2209/463
Inventor T·博里奇A·赫尔夫戈特R·勒纳H·普兰德尔加斯特N·M·帕帕尼古拉乌A·布朗
Owner 爱丽丝网基金会
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