Method and device for regulating and controlling market putting cost and computer equipment

A cost and market technology, applied in the Internet field, can solve problems such as inaccurate analysis models, regulation and control of market launch costs, and failure to adjust abnormal click volume changes in time, so as to achieve the effect of ensuring profits, releasing labor costs, and timely and accurately launching costs

Pending Publication Date: 2021-07-23
广州探途天下科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the current situation, there are the following problems: the efficiency of manual analysis is low, and the analysis model is not accurate enough; the sudden and abnormal changes in clicks cannot be adjusted in time
[0004] Therefore, the methods of related technologies cannot automatically set the amount of advertising to regulate the cost of marketing

Method used

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  • Method and device for regulating and controlling market putting cost and computer equipment
  • Method and device for regulating and controlling market putting cost and computer equipment
  • Method and device for regulating and controlling market putting cost and computer equipment

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Embodiment Construction

[0024] Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0025] The terminology used in the present disclosure is for the purpose of describing particular embodiments only, and is not intended to limit the present disclosure. As used in this disclosure and the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term "and / or" as used herein refers to and incl...

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Abstract

The invention relates to a method and device for regulating and controlling market putting cost and computer equipment. The method comprises the following steps: collecting channel cost, order profit data and profit calculation dimension data; then, calculating the profit rate of the current channel under the current rule according to a set analysis model rule, the channel cost, the order profit data and the profit calculation dimension data; and finally, regulating the market delivery amount according to profit expectation and the profit rate. According to the scheme, the effect of dynamically calculating the advertisement putting in real time can be achieved, the advertisement putting amount is automatically set according to the calculation result, repeated operation of manual analysis and manual advertisement putting setting is omitted, the labor cost is reduced, and stable increase of profits is guaranteed by more timely and accurately controlling the putting cost.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a method, device and computer equipment for regulating and controlling the cost of launching into the market. Background technique [0002] In the field of online car rental technology, car rental agents use a distribution advertising system as a system connecting traffic platforms and car rental companies. The main function is to expose the quotations provided by car rental companies to potential car rental users, and obtain commission. The traffic platform has a large number of potential car rental users, and every time these users click on the exposed quotation, they will generate advertising costs. In the end, only a small part of these clicking users place orders, and the commission earned may not necessarily cover the cost of clicking. [0003] Therefore, promoters need to analyze and monitor the effect of advertising every day, control the cost of adver...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0244G06Q30/0245G06Q30/0201
Inventor 许齐卫
Owner 广州探途天下科技有限公司
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