Advertisement scheduling method, system and device and storage medium
A technology of advertising scheduling and advertising, which is used in advertising, commerce, instruments, etc.
Pending Publication Date: 2021-09-14
广州裕睿信息科技有限公司
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Problems solved by technology
[0006] In view of this, in order to at least partially solve one of the above-mentioned technical problems, the purpose of the embodiments of the present invention is to provide a method for intelligent advertisement scheduling under the condition of large data volume and complex constraints, and to implement the method correspondingly systems, devices, and computer-readable storage media for
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[0041] Embodiments of the present invention are described in detail below, and examples of the embodiments are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. For the step numbers in the following embodiments, it is only set for the convenience of illustration and description, and the order between the steps is not limited in any way. The execution order of each step in the embodiments can be adapted according to the understanding of those skilled in the art sexual adjustment.
[0042] First, explain the technical terms involved in the technical solution of this application:
[0043] Advertising space, in the technical solution applied for, refers to the online or offline position used to carry...
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The invention provides an advertisement scheduling method, system and device and a storage medium, and the method comprises the following steps: obtaining a configuration instruction, and determining a configuration condition according to the configuration instruction; filtering the first candidate advertisement positions according to configuration conditions, and sorting filtered results to obtain an advertisement position list; generating a candidate scheme through beam search according to a first target condition in the configuration conditions; acquiring the candidate scheme by combining a plurality of first advertisement positions; according to a second target condition in the configuration conditions, determining a second advertisement position through depth-first search and adding the second advertisement position to the candidate scheme, and generating a target advertisement scheduling scheme; wherein the time consumed by searching the first segment of beam of the method is controllable, the second-section search achieves the purpose of reducing the search time, and the consumed time can be controlled within a certain interval range; the method provides an advertisement scheduling scheme meeting various limiting conditions under the condition that the data volume is large, and can be widely applied to the technical field of advertisement scheduling.
Description
technical field [0001] The present invention relates to the technical field of advertisement scheduling, in particular to an advertisement scheduling method, system and storage medium. Background technique [0002] In the process of placing advertisements in the prior art, as a media party, it is necessary to provide advertisers with many advertisement spaces for placing advertisements. According to the amount of the advertiser's delivery fee and other delivery conditions, it is necessary to select a suitable combination of ad slots from many ad slots, including the selection of ad slots and the date selection of each ad slot, hereinafter referred to as the ad scheduling plan. The automatic generation of advertising scheduling plans can replace manual plans, which can release manpower and shorten the time for plan generation. [0003] However, the advertising scheduling scheme of the prior art still has the following two problems: [0004] 1. There are a large number of ad...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0272G06Q30/0244
Inventor 李学智王苏洲尹龙
Owner 广州裕睿信息科技有限公司