Product recommendation method and device, electronic equipment and computer readable medium

A technology for recommending methods and products, applied in the field of electronic equipment and computer-readable media, devices, and product recommending methods, can solve the problems of labor-intensive, long-time consumption, etc.

Pending Publication Date: 2021-09-14
CHINA CONSTRUCTION BANK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditional financial products rely on manual recommendations, and financial service providers analyze customer needs

Method used

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  • Product recommendation method and device, electronic equipment and computer readable medium
  • Product recommendation method and device, electronic equipment and computer readable medium
  • Product recommendation method and device, electronic equipment and computer readable medium

Examples

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Embodiment Construction

[0049] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0050] The terms involved in this embodiment are explained below.

[0051] User portrait: It is a virtual representative of real users and a user model based on a series of real data. It abstracts a tagged user model based on information such as user social attributes, living habits, and consumption behavior.

[0052] TF-IDF: It is a commonly used weighting technique for...

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PUM

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Abstract

The invention discloses a product recommendation method and device, electronic equipment and a computer readable medium, and relates to the technical field of artificial intelligence. A specific embodiment of the method comprises the steps of obtaining user payment information, and determining a project label of a target payment project according to a project label added for at least one payment project in advance; wherein the user payment information comprises a target payment item and payment time; according to the payment time, calculating the preference weight of the user for the target payment item, and taking the item label and the preference weight of the target payment item as user preference attributes; according to the product labels, the label weights and the user preference attributes of the candidate products in the candidate product set, calculating the preference degree of the user to the candidate products; and selecting a recommended product from the candidate product set according to the preference degree, and outputting the recommended product. According to the method, the recommended product can be automatically matched, manual processing is not needed, and the recommendation accuracy is high.

Description

technical field [0001] The present invention relates to the technical field of artificial intelligence, in particular to a product recommendation method, device, electronic equipment and computer readable medium. Background technique [0002] With the development of financial institutions, financial products have been continuously enriched, providing customers with more and more choices. Traditional financial products rely on manual recommendations, and financial service providers analyze customer needs and determine suitable financial products to recommend to customers. This method is labor-intensive and time-consuming. Contents of the invention [0003] In view of this, embodiments of the present invention provide a product recommendation method, device, electronic device, and computer-readable medium. The method utilizes the association between user payment information and payment items to determine user preference attributes, and then utilizes the relationship between ...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0631G06Q30/0201G06Q30/0255
Inventor 李昭莹傅强张舜华冷真敏李娟
Owner CHINA CONSTRUCTION BANK
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