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Material putting method and device and related product

A material and delivery time technology, applied in the computer field, can solve problems such as failure to meet expectations, low efficiency, and inability to realize material delivery optimization management, and achieve the effect of optimization management, efficient decision-making and execution

Pending Publication Date: 2021-12-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, relying on this method, it is often difficult to control the delivery effect, and the phenomenon that it does not meet expectations occurs from time to time
At the same time, there is a problem of low efficiency in the way of manually determining the delivery action
The existing methods for automatically executing material delivery cannot realize the optimization and management of material delivery

Method used

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  • Material putting method and device and related product
  • Material putting method and device and related product
  • Material putting method and device and related product

Examples

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Embodiment Construction

[0032] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0033] Based on the problems of low delivery management efficiency and difficult control of delivery targets in the current material delivery management process, this embodiment of the application proposes a targeted solution, specifically including: material delivery methods, devices and related products. In this embodiment of the application, based on the collect...

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Abstract

The embodiment of the invention discloses a material putting method and device and a related product, and at least relates to machine learning or natural language processing in artificial intelligence. The method comprises: obtaining user response data after material delivery; enabling the user response data and the delivery effect index to have an association relationship; enabling the material and the target material to have an association relationship; obtaining a predicted value of a delivery effect index of the target material in a future delivery time window according to the user response data; according to the predicted value of the delivery effect index, respectively simulating and executing various undetermined delivery actions on the target material, and obtaining a delivery target of the target material in a future delivery time window under the various undetermined delivery actions; and determining a target delivery action enabling the delivery target to meet the tuning requirement from the multiple undetermined delivery actions, and executing the target delivery action on the target material.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a method and device for managing advertising materials and related products. Background technique [0002] With the development of Internet technology, more and more materials are put on information platforms accessible to the public. For example, the advertising demand-side platform places various types of creatives on the advertising delivery platform. These advertising delivery platforms may be web pages of websites or applications, etc. The content of the advertising material delivered is related to the type of product developed by the advertising demand-side platform. For example, if the product developed by the advertising demand-side platform is a game application, the material placed on the advertising delivery platform can be a promotional animation for promoting the game application. [0003] The process of material delivery usually includes three parts, w...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q10/06G06Q30/02
CPCG06Q10/04G06Q10/06393G06Q30/0271G06Q30/0277G06Q30/0249G06Q30/0273G06Q30/0242
Inventor 杨敏达李文俊王恒欢肖泽东殷泽龙
Owner TENCENT TECH (SHENZHEN) CO LTD
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