Information pushing method and device

An information push and push information technology, applied in the computer field, can solve the problems of poor real-time prediction results of models and reduce the accuracy of prediction results, and achieve the effects of improving the accuracy of prediction results, shortening the optimization period, and improving real-time performance.

Pending Publication Date: 2021-12-07
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Since the model building process only considers the user's historical behavior data, the real-time performance of the model prediction results is poor, thereby reducing the accuracy of the prediction results

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

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Embodiment Construction

[0050] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0051] It should be noted that, in the case of no conflict, the embodiments of the present invention and the technical features in the embodiments can be combined with each other.

[0052] figure 1 is a schematic diagram of main steps of an information push method according to an embodiment of the present invention.

[0053] Such as figure 1 As shown, a method for pushi...

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Abstract

The invention discloses an information pushing method and device, and relates to the technical field of computers. A specific embodiment of the method comprises the following steps: acquiring first real-time behavior data of a first user for a first article; according to the first real-time behavior data and a behavior prediction model, determining a first probability that the first user executes a target behavior; wherein the behavior prediction model is obtained by performing training according to historical behavior data of a plurality of second users and performing optimization according to second real-time behavior data of a third user and an operation result of whether the third user executes the target behavior; and pushing information to the first user according to the first probability. According to the embodiment, the prediction accuracy of the behavior prediction model is improved, the information pushing accuracy is improved, and the user viscosity is improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information push method and device. Background technique [0002] In the field of e-commerce, additional purchases indicate that the user has a strong interest in the item to be added, or the category, brand or store to which the item belongs in the short term. How to accurately predict the effectiveness of users' additional purchase behavior is very important for optimizing the operation of e-commerce platforms and improving user stickiness. [0003] At present, the model is mainly built based on the user's historical behavior data (such as the user's click behavior data in the past few months), and the effectiveness of the user's additional purchase behavior is predicted based on the built model. [0004] Since the model building process only considers the user's historical behavior data, the real-time performance of the model prediction results is poor, thereby r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06F16/9535G06K9/62G06Q10/04
CPCG06Q30/0631G06F16/9535G06Q10/04G06F18/214
Inventor 李越
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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