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Advertisement promotion cooperative object determination method and device

An object determination and advertising technology, applied in the field of machine learning, can solve the problems of inability to accurately predict the effect of partners on product promotion, inability to accurately guarantee the effect of product conversion rate improvement, etc., to achieve the effect of improving advertising conversion rate and facilitating accurate selection.

Pending Publication Date: 2021-12-28
武汉卓尔数字传媒科技有限公司
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AI Technical Summary

Problems solved by technology

[0004] At present, the selection methods of the existing advertising promotion partners (hereinafter referred to as partners) are mainly based on the cooperation experience and the popularity of the partners. Under such circumstances, it is impossible to accurately predict the publicity effect of the selected partner on the product, and it is impossible to accurately guarantee the improvement effect of the product conversion rate

Method used

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  • Advertisement promotion cooperative object determination method and device
  • Advertisement promotion cooperative object determination method and device
  • Advertisement promotion cooperative object determination method and device

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Embodiment Construction

[0055]In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0056] The method for determining the advertising and promotion partners provided by this application can be applied to such as figure 1 shown in the application environment. Wherein, the terminal 102 communicates with the server 104 through the network. Specifically, the user may operate on the terminal 102, upload the feature data of the product to be launched and the feature data of the initial social network user to the server 104, and send an advertisement promotion partner confirmation message to the server 104 through the terminal 102, and the server 104 responds to...

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Abstract

The invention relates to an advertisement promotion cooperative object determination method and device. The method comprises the steps of obtaining feature data of a to-be-delivered product and feature data of an initial social network user, constructing a feature vector based on the feature data of the to-be-delivered product and the feature data of the initial social network user, inputting the feature vector into a trained advertisement conversion rate prediction model to obtain an advertisement conversion rate prediction value, a target social network user is screened based on the advertisement conversion rate prediction value, an advertisement promotion cooperation object is obtained, and a trained advertisement conversion rate prediction model is obtained based on historical feature data of the social network user, historical product feature data pushed by the social network user and historical advertisement conversion rate training; the historical product feature data and the to-be-put product feature data correspond to the same product field. According to the scheme, an objective and accurate advertisement conversion rate prediction value can be obtained, the conversion effect of a product is quantified, and the advertisement conversion rate is improved.

Description

technical field [0001] The present application relates to the technical field of machine learning, in particular to a method and device for determining an advertising promotion partner. Background technique [0002] In recent years, with the rapid development of media technology, the live broadcast e-commerce transaction model has entered a stage of explosive growth. Because of its advantages in driving the traffic potential of various platforms such as social networking, content, and e-commerce, the live broadcast e-commerce transaction model has almost become a major The standard configuration of the network marketing platform. [0003] In the application scenario of advertising push delivery, the choice of partners is a key factor for advertising publishers. Choosing the right partner for product promotion can increase the conversion rate of advertising, so it is particularly important to choose the right partner for product promotion. [0004] At present, the selection...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q30/02G06Q50/00G06N3/08G06N20/00
CPCG06Q30/0242G06Q10/04G06Q50/01G06N3/08G06N20/00
Inventor 陈程王贺向舜
Owner 武汉卓尔数字传媒科技有限公司
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