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Method and system for determining bank outlet advertisement putting effect based on transaction data

A technology of bank outlets and transaction data, applied in data processing applications, marketing, instruments, etc., can solve the problems of no advertising effect evaluation, low efficiency, single advertising form, etc., to improve the efficiency of advertising, increase business volume, The effect of increasing the positivity of interaction

Pending Publication Date: 2022-06-17
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing advertising form of bank outlets is single, mainly playing a single advertisement repeatedly, which is inefficient, and there is no effective evaluation of the effect of advertising

Method used

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  • Method and system for determining bank outlet advertisement putting effect based on transaction data
  • Method and system for determining bank outlet advertisement putting effect based on transaction data
  • Method and system for determining bank outlet advertisement putting effect based on transaction data

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Embodiment Construction

[0034] The principles and spirit of the present invention will now be described with reference to several exemplary embodiments. It should be understood that these embodiments are only given for those skilled in the art to better understand and implement the present invention, but not to limit the scope of the present invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0035] As will be appreciated by those skilled in the art, embodiments of the present invention may be implemented as a system, apparatus, device, method or computer program product. Accordingly, the present disclosure may be embodied in entirely hardware, entirely software (including firmware, resident software, microcode, etc.), or a combination of hardware and software.

[0036] According to an embodiment of the present invention, a method and a system for determini...

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Abstract

The invention provides a method and system for determining an advertisement putting effect of a bank outlet based on transaction data, and relates to the technical field of financial data processing, and the method comprises the steps: obtaining and determining multi-dimensional data of each transaction type in a transaction type set; performing clustering analysis on the transaction types, and dividing the transaction type set into a plurality of transaction type subsets; determining a transaction type vector and a risk type vector corresponding to each bank outlet according to the historical transaction data; according to the transaction type vector and the risk type vector, similar bank outlets corresponding to the bank outlets with advertisements are screened out from the bank outlets without advertisements; for the bank outlets in which the advertisements are put, transaction data before and after the advertisements are put are obtained; for similar bank outlets corresponding to the bank outlets in which the advertisements are put, obtaining transaction data before and after advertisement putting; and determining an advertisement putting effect according to the transaction data.

Description

technical field [0001] The invention relates to the technical field of financial data processing, in particular to a method and a system for determining the effect of advertisement placement in bank outlets based on transaction data. Background technique [0002] This section is intended to provide a background or context to the embodiments of the invention recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section. [0003] For banks, product information is usually displayed through advertisements of banking products to improve customers' understanding of banking products. However, the existing advertisement placement form of bank outlets is single, and it mainly plays a single advertisement repeatedly and cyclically, which is inefficient, and the effect of advertisement placement is not effectively evaluated. [0004] To sum up, there is an urgent need for a technical solution that can overcome the above-mentioned defects...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q40/02G06Q40/08G06K9/62
CPCG06Q30/0242G06Q30/0255G06Q40/02G06Q40/08G06F18/23G06F18/22
Inventor 朱江波
Owner BANK OF CHINA
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