Advertisement putting strategy creation method and device, storage medium and electronic equipment
A technology of advertising placement and strategy, applied in the fields of electronic digital data processing, instruments, calculations, etc., can solve problems such as heavy workload, difficulty in forming an overall placement strategy, and low order relevance
Pending Publication Date: 2022-07-29
北京趣云万维信息技术有限公司
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Problems solved by technology
[0005] The purpose of the present invention is to provide a method, device, storage medium and electronic equipment for creating an advertisement placement strategy, so as to solve the problem that advertisement placement operators need to set orders separately for each combination of conditions, the workload is heavy, and the correlation between orders is low , it is difficult to form an overall delivery strategy
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[0056]The principles and spirit of the present invention will now be described with reference to several exemplary embodiments illustrated in the accompanying drawings. It should be understood that these embodiments are described only for those skilled in the art to better understand and implement the present invention, but not to limit the scope of the present invention in any way.
[0057] In the description of embodiments of the present invention, the term "comprising" and the like should be understood as open-ended inclusion, ie, "including but not limited to". The term "based on" should be understood as "based at least in part on". The terms "one embodiment" or "the embodiment" should be understood to mean "at least one embodiment". The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may also be included below.
[0058] As mentioned above, in the prior art, . However, before the following technical solu...
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The invention discloses an advertisement putting strategy creation method and device, a storage medium and electronic equipment, and the method comprises the steps: receiving a selection operation of a user on at least two advertisement putting condition components, and migrating the advertisement putting condition components into a view; wherein the advertisement putting condition component configures advertisement putting condition attributes; receiving a connection operation performed by a user on the at least two advertisement putting condition components migrated to the view, and generating a decision tree diagram; the decision tree diagram comprises an association relationship of each advertisement putting condition component; a document is generated according to the incidence relation of all the advertisement putting condition components in the decision tree diagram and the attributes of the advertisement putting condition components, and the document can be analyzed by an advertisement putting terminal and converted into a corresponding advertisement putting order.
Description
technical field [0001] The present invention relates to the technical field of digital marketing, in particular to a method, device, storage medium and electronic device for creating an advertisement placement strategy. Background technique [0002] The existing conventional advertising delivery system, its target user targeting function is based on the concept of "order", that is, in a single delivery plan, according to the target user's crowd label, region, frequency, cost, display order and other conditional dimensions, set different Combination of conditions, each combination of conditions is an "order", and then through priority sorting, ads that meet the conditions are displayed to users. [0003] In a single delivery plan, there may be hundreds of target user-targeted condition combinations. The ad delivery operator needs to set up an order for each condition combination, which requires a lot of work and low correlation between orders, making it difficult to form a wh...
Claims
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Login to View More IPC IPC(8): G06F3/0482G06F3/04817G06F3/04845G06F3/0486G06T11/20G06Q30/02
CPCG06F3/0482G06F3/04817G06F3/04845G06F3/0486G06T11/206G06Q30/0276
Inventor 张英豪
Owner 北京趣云万维信息技术有限公司