Method and system for mascara application

Abstract

A mascara applicator is provided that has a handle, a rod connected to the handle that may have a flexible portion configured to deflect, and a head connected to the rod and having radially extending bristles configured to hold mascara, wherein the head is configured to rotate.

Description

FIELD OF THE INVENTION [0001] This invention relates to a method and system for applying mascara to eyelashes and shaping the eyelashes during application. BACKGROUND [0002] Consumers use mascara brushes to coat their eyelashes with mascara. In addition to the mascara brush's ability to coat eyelashes, certain features of the mascara brush influence the shape and look of the eyelashes once they have been coated. In fact, mascara brushes are designed differently to achieve a variety of desired results in terms of shape, thickness, length and style. These mascara brushes are in turn marketed for their ability to produce such variably different and desirable results. Examples of such desired results include eyelashes that look longer, thicker, separated, curled and more defined. [0003] In addition to the formulation of the mascara and the form of the brush's bristles, the technique used during application also affects the look of the eyelashes. Hence, methods of applications have been ...

AI Technical Summary

Benefits of technology

[0013] The invention, an improved mascara brush, has a head of bristles and a rod with a flexible region. One end of the rod attaches to a handle. The flexible region has a means for allowing the brush to flex relative to the handle such that when normal force is applied to the brush end, with the handle end being held fixed, the brush end will deflect.

Problems solved by technology

In addition to the formulation of the mascara and the form of the brush's bristles, the technique used during application also affects the look of the eyelashes.

Although cumbersome, this technique coats the lashes evenly across the length of the lash and allows the consumer to use pressure to roll the lashes up and back.

While the designs of the bristles and the formulation of the mascara itself have evolved, minimal improvement to the rod has been achieved with success.

This arduous design is burdensome for the user as it calls upon the user to synchronize and properly correlate the rate at which the bristles rotate with the time it takes those bristles to travel across the length of the lash.

First, the rigid rod does not encourage the bristles of the brush to become interspersed with the eyelashes.

Secondly, only one side of the brush comes into contact with the eyelashes during application.

And upon reapplication of mascara, current brushes tend to build up clumps as the user attempts to drag fresh mascara across the length of an already coated lash.

Lastly, the rigid rod and stationary head of bristles do not allow the user to place consistent pressure on the lash from the base of the lash to their tips so that one might push the length of those lashes up and back.

These major drawbacks prevent the common mascara brush from accomplishing desired results without skilled application procedures.

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