Display designs and auxiliary promotional mechanisms for electronic labels

Inactive Publication Date: 2007-01-18
AL TIERRE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, most items in a retail store nowadays carry Bib Tags of one kind or another—thus losing their differentiability and impact.
Currently, the Retail Industry has to go through great lengths to advertise promotions via the print media.
This is a costly process with built in time lag between promotional decision and execution and the inability to influence customers' purchase decisions at the Point of Purchase (POP).
This results in customers being bombarded with promotional messages in the aisle for items that may not be in the particular aisle or not even in the store.
Thus, any attempt at influencing the customers' buying decision at the POP is lost.

Method used

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  • Display designs and auxiliary promotional mechanisms for electronic labels
  • Display designs and auxiliary promotional mechanisms for electronic labels
  • Display designs and auxiliary promotional mechanisms for electronic labels

Examples

Experimental program
Comparison scheme
Effect test

embodiment 510

[0044] Referring again to FIG. 8, the segmented display element 510 can be designed to display information that is always displayed or the information that shoppers most often look for. The segments in the segmented display element 510 can be made as large and bold as necessary to highlight the information presented in this segment. As shown in this embodiment 510, this information can be the SALE PRICE and the UNIT PRICE per UNIT OF SALE. Each of the cell or character in the segmented display element 510 is 13 segments or greater and can therefore display any numeral or alphabet, although any number of segments is anticipated. Thus, the segmented display element 510 can show any data variation for the data types this segment is designed for.

[0045] Referring again to FIG. 8, the dot-matrix display element 520 can by virtue of its graphical layout being fully programmable, display any kind of bit-mapped information. FIG. 8 shows just one illustrative example of how a dot-matrix displ...

embodiment 15

[0073] Referring now to FIG. 16, a cart mounted embodiment 15 of the present invention is called the CART DISPLAY 51.

[0074] In addition to the above fixed location embodiments, real-time, location and context-sensitive POP messaging can also be delivered to shopping-cart mounted displays. As shown in FIG. 16, this embodiment is referred to herein as the CART DISPLAY 51. In this manner, the user of the shopping cart to which POP messages are being displayed on the cart's CART DISPLAY 15, is informed, in real-time, of current pricing, location, specials, promotions and other information related to the products for sale or otherwise in a retail or grocery outlet.

[0075] Referring now to FIG. 17, an embodiment of the present invention with a form factor similar to a credit card, but with a built-in screen display, is called the SMART DISPLAY CARD 60.

[0076]FIG. 17 shows another variation of the embodiment of FIG. 16. In this embodiment, the POP messaging system has a form factor similar...

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PUM

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Abstract

In one embodiment of the present invention, a real-time delivery of Point of Purchase (POP) messaging at various locations around a retail store is included within aisles, end-of-aisles, shelf edge, departments, check-out stands, on shopping carts and mobile personal devices carried by individual customers.

Description

CROSS REFERENCE TO RELATED APPLICATION [0001] This application claims priority to previously-filed U.S. Provisional Patent Application 60 / 717,956, entitled “Remote Programmable Bib Tag Units” and filed on Sep. 16, 2005 and further claims priority to previously-filed U.S. Provisional Patent Application No. 60 / 737,288, entitled “Programmable Messaging Systems for Customer Communications” and filed on Nov. 15, 2005, and further is a continuation-in-part of U.S. patent application Ser. No. 11 / 504,262 filed on Aug. 14, 2006 and entitled “Low Power Wireless Display Tag Systems and Method” and a continuation-in-part of U.S. patent application Ser. No. 11 / 019,916, filed on Dec. 20, 2004, entitled “Multiuser Wireless Display Tag Infrastructure and Methods” the disclosures of which are incorporated herein as though set forth in full.BACKGROUND OF THE INVENTION [0002] 1. Field of the Invention [0003] The present invention relates generally to the field of promotional labeling in retail outlets...

Claims

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Application Information

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IPC IPC(8): G05B19/00
CPCG06Q30/06G09F3/204G09F3/208G09F2013/222
InventorGOEL, ANURAGSAXENA, SUNITKUMAR, SHAN NANTHA
OwnerAL TIERRE CORP